Fleet Management · head to head
GPS Trackit vs Webfleet
GPS Trackit
Fleet Management
Vehicle tracking for small and mid-size fleets with no long-term contract
- From
- On request
- Rated
- -
Webfleet
Fleet Management
European fleet telematics, owned by Bridgestone since the TomTom Telematics sale
- From
- On request
- Rated
- -
The short version
- Each has a real cost: GPS Trackit month-to-month pricing carries a premium, so measured across three years the total cost usually exceeds a competitor with hardware amortised into a term contract.; Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
- They diverge on capability: GPS Trackit covers Live tracking, Webfleet covers Tachograph management.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which GPS Trackit and Webfleet actually diverge.
| Attribute | GPS Trackit | Webfleet |
|---|---|---|
| Pricing model | Per vehicle per month | quote |
Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Fleet Management).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in GPS Trackit
- Live tracking
- Driver behaviour
- VidFleet cameras
- Maintenance reminders
- Self-installed devices
- Alerts and reports
Only in Webfleet
- Tachograph management
- OptiDrive 360
- LINK devices
- PRO driver terminals
- Tyre and vehicle data
- Video telematics
What people use each for
The jobs each tool is most often brought in to do.
GPS Trackit
- A contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next springnot Webfleet
- A small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt itnot Webfleet
- A fleet that needs devices fitted the week they arrive, without booking installation appointments across a depotnot Webfleet
- An operator replacing a vendor mid-contract that wants a stopgap platform rather than another long agreementnot Webfleet
Webfleet
- A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot GPS Trackit
- A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot GPS Trackit
- An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot GPS Trackit
- Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot GPS Trackit
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
GPS Trackit
- Month-to-month pricing carries a premium, so measured across three years the total cost usually exceeds a competitor with hardware amortised into a term contract.
- The feature set is tracking-first, with a shallow maintenance module and no meaningful work order, parts or inventory management, so fleets serious about maintenance need a second system.
- Compliance tooling is basic, and a fleet that takes on regulated interstate work will find the hours of service capability behind vendors built around the mandate.
- The integration list is short and the API is limited, so pushing telematics data into payroll, job costing or an ERP normally becomes a manual export routine.
- Self-installed OBD-II devices are easy to fit and equally easy for a driver to unplug, and the tamper reporting does not make up for the fact that the physical device is within reach of the person being monitored.
Webfleet
- Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
- North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
- Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
- The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
- Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.
Pricing, plan by plan
GPS Trackit
On request- GPS Trackit$undefined/month
- Month-to-month subscription per vehicle with no minimum term
- Tracking hardware supplied with the subscription
- Camera hardware and video plans charged separately
Webfleet
On request- Webfleet$undefined/year
- Per vehicle subscription in feature tiers
- Hardware bought outright or amortised over the term
- Tachograph and remote download sold as add-ons
Which should you pick?
Choose GPS Trackit if
- You need live tracking.
- You work on Web, iOS, Android.
- You also want driver behaviour.
Choose Webfleet if
- You need tachograph management.
- You work on Web, iOS, Android.
- You also want optidrive 360.
Questions people ask
- Is GPS Trackit or Webfleet better?
- Neither clearly leads. GPS Trackit starts at On request and Webfleet at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, GPS Trackit or Webfleet?
- GPS Trackit starts at On request and Webfleet at On request.
- Does GPS Trackit or Webfleet run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- What is GPS Trackit best used for?
- GPS Trackit is most often used for a contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next spring, a small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt it, a fleet that needs devices fitted the week they arrive, without booking installation appointments across a depot, an operator replacing a vendor mid-contract that wants a stopgap platform rather than another long agreement. Of those, a contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next spring and a small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt it are not what Webfleet is typically brought in for.
- What can GPS Trackit do that Webfleet cannot?
- GPS Trackit covers Live tracking, Driver behaviour, VidFleet cameras, Maintenance reminders. Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals.
Answered from the vendors’ own pages
GPS Trackit: Is there really no contract?
The subscription is month to month, but read the hardware terms. Devices are supplied on the expectation they come back, and unreturned units are charged for.
Webfleet: Is Webfleet still connected to TomTom?
No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.
GPS Trackit: How does the cost compare to Samsara or Verizon Connect over three years?
Generally higher per vehicle, because those vendors discount in exchange for the commitment. The comparison only favours GPS Trackit if you value the ability to leave.
Webfleet: Can it handle US ELD requirements?
There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.
GPS Trackit: Can drivers unplug the tracker?
A plug-in OBD-II device can be removed in seconds. The system reports the disconnection, but enforcement is a management problem, not a technical one. Hardwired units are available for fleets where this matters.
Webfleet: Do I have to buy Bridgestone tyres to use it?
No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.
Related pages
More on GPS Trackit
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