Fleet Management · head to head
GPS Trackit vs Ridecell
GPS Trackit
Fleet Management
Vehicle tracking for small and mid-size fleets with no long-term contract
- From
- On request
- Rated
- -
Ridecell
Fleet Management
Fleet automation that sits on top of the telematics you already run
- From
- On request
- Rated
- -
The short version
- Each has a real cost: GPS Trackit month-to-month pricing carries a premium, so measured across three years the total cost usually exceeds a competitor with hardware amortised into a term contract.; Ridecell it requires an existing telematics or connected-vehicle data source, so it is always an additional line of spend rather than a consolidation, and its output is only as good as that underlying feed.
- They diverge on capability: GPS Trackit covers Live tracking, Ridecell covers Telematics-agnostic ingestion.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which GPS Trackit and Ridecell actually diverge.
| Attribute | GPS Trackit | Ridecell |
|---|---|---|
| Pricing model | Per vehicle per month | quote |
Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Fleet Management).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in GPS Trackit
- Live tracking
- Driver behaviour
- VidFleet cameras
- Maintenance reminders
- Self-installed devices
- Alerts and reports
Only in Ridecell
- Telematics-agnostic ingestion
- Workflow automation
- Digital keys and access
- Damage and readiness detection
- Fleet recovery
- Mobility platform
What people use each for
The jobs each tool is most often brought in to do.
GPS Trackit
- A contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next springnot Ridecell
- A small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt itnot Ridecell
- A fleet that needs devices fitted the week they arrive, without booking installation appointments across a depotnot Ridecell
- An operator replacing a vendor mid-contract that wants a stopgap platform rather than another long agreementnot Ridecell
Ridecell
- A rental or carsharing operator that needs keyless handover, damage detection and automated recovery across thousands of vehiclesnot GPS Trackit
- A large corporate fleet with several telematics vendors from past acquisitions that wants one automation layer rather than a device replacement programmenot GPS Trackit
- An OEM or dealer group launching a subscription or shared vehicle service without building the booking and access stack itselfnot GPS Trackit
- A fleet operations team spending significant staff time manually triaging telematics alerts into work ordersnot GPS Trackit
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
GPS Trackit
- Month-to-month pricing carries a premium, so measured across three years the total cost usually exceeds a competitor with hardware amortised into a term contract.
- The feature set is tracking-first, with a shallow maintenance module and no meaningful work order, parts or inventory management, so fleets serious about maintenance need a second system.
- Compliance tooling is basic, and a fleet that takes on regulated interstate work will find the hours of service capability behind vendors built around the mandate.
- The integration list is short and the API is limited, so pushing telematics data into payroll, job costing or an ERP normally becomes a manual export routine.
- Self-installed OBD-II devices are easy to fit and equally easy for a driver to unplug, and the tamper reporting does not make up for the fact that the physical device is within reach of the person being monitored.
Ridecell
- It requires an existing telematics or connected-vehicle data source, so it is always an additional line of spend rather than a consolidation, and its output is only as good as that underlying feed.
- Pricing is enterprise and quoted, with implementation services attached, so the first-year cost is dominated by a project rather than a subscription and small fleets are effectively excluded.
- Much of the automation overlaps with rules and workflow features that Geotab and Samsara now include, so the business case depends on needing more than those platforms do natively.
- The company has repositioned from consumer mobility software to fleet automation, so reference customers from the carsharing era do not tell you much about how it performs for a utility or leasing fleet.
- It is a small vendor next to the telematics platforms it sits on, which means a thinner partner network for implementation and a real concentration risk if it is embedded in daily fleet operations.
Pricing, plan by plan
GPS Trackit
On request- GPS Trackit$undefined/month
- Month-to-month subscription per vehicle with no minimum term
- Tracking hardware supplied with the subscription
- Camera hardware and video plans charged separately
Ridecell
On request- Ridecell$undefined/year
- Enterprise agreement priced by fleet size and modules
- Implementation and integration services quoted separately
- No hardware sold; existing telematics or OEM data feeds required
Which should you pick?
Choose GPS Trackit if
- You need live tracking.
- You work on Web, iOS, Android.
- You also want driver behaviour.
Choose Ridecell if
- You need telematics-agnostic ingestion.
- You work on Web, iOS, Android.
- You also want workflow automation.
Questions people ask
- Is GPS Trackit or Ridecell better?
- Neither clearly leads. GPS Trackit starts at On request and Ridecell at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, GPS Trackit or Ridecell?
- GPS Trackit starts at On request and Ridecell at On request.
- Does GPS Trackit or Ridecell run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- What is GPS Trackit best used for?
- GPS Trackit is most often used for a contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next spring, a small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt it, a fleet that needs devices fitted the week they arrive, without booking installation appointments across a depot, an operator replacing a vendor mid-contract that wants a stopgap platform rather than another long agreement. Of those, a contractor whose fleet size swings with the season and who cannot justify a three-year commitment on vehicles it may not run next spring and a small service business trialling telematics for the first time that wants an exit if drivers or supervisors do not adopt it are not what Ridecell is typically brought in for.
- What can GPS Trackit do that Ridecell cannot?
- GPS Trackit covers Live tracking, Driver behaviour, VidFleet cameras, Maintenance reminders. Ridecell covers Telematics-agnostic ingestion, Workflow automation, Digital keys and access, Damage and readiness detection.
Answered from the vendors’ own pages
GPS Trackit: Is there really no contract?
The subscription is month to month, but read the hardware terms. Devices are supplied on the expectation they come back, and unreturned units are charged for.
Ridecell: Does Ridecell replace my telematics provider?
No. It sits above your existing devices or OEM data feed. Budget for both, and confirm your current provider exposes the data Ridecell needs before signing.
GPS Trackit: How does the cost compare to Samsara or Verizon Connect over three years?
Generally higher per vehicle, because those vendors discount in exchange for the commitment. The comparison only favours GPS Trackit if you value the ability to leave.
Ridecell: Is this useful for a fleet of fifty vehicles?
Rarely. The value comes from automating high-volume repetitive coordination, and the pricing and implementation model assume a much larger operation.
GPS Trackit: Can drivers unplug the tracker?
A plug-in OBD-II device can be removed in seconds. The system reports the disconnection, but enforcement is a management problem, not a technical one. Hardwired units are available for fleets where this matters.
Ridecell: Can it work with OEM data instead of aftermarket devices?
Yes, that is one of the reasons to consider it, though coverage depends on which manufacturers and model years are in your fleet and what their APIs expose.
Related pages
More on GPS Trackit
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