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Fleet Management · head to head

Geotab vs Webfleet

Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite
Webfleet logo

Webfleet

Fleet Management

European fleet telematics, owned by Bridgestone since the TomTom Telematics sale

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Geotab specific pricing amounts not published online; contact sales required; Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • They diverge on capability: Geotab covers Real-time GPS tracking, Webfleet covers Tachograph management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Geotab and Webfleet actually diverge.

Attributes where Geotab and Webfleet differ
AttributeGeotabWebfleet
Starting price$25/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded2000Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geotab

  • Real-time GPS tracking
  • Vehicle diagnostics
  • Driver behavior scoring
  • ELD compliance
  • IFTA reporting
  • Fuel management
  • Maintenance scheduling
  • Route optimization

Only in Webfleet

  • Tachograph management
  • OptiDrive 360
  • LINK devices
  • PRO driver terminals
  • Tyre and vehicle data
  • Video telematics

What people use each for

The jobs each tool is most often brought in to do.

Geotab

  • Fleet trackingnot Webfleet
  • Driver safetynot Webfleet
  • Fuel optimizationnot Webfleet
  • Compliance managementnot Webfleet
  • Predictive maintenancenot Webfleet

Webfleet

  • A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot Geotab
  • A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot Geotab
  • An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot Geotab
  • Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot Geotab

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Webfleet

  • Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
  • Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
  • The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
  • Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.

Pricing, plan by plan

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

Webfleet

On request
  • Webfleet$undefined/year
    • Per vehicle subscription in feature tiers
    • Hardware bought outright or amortised over the term
    • Tachograph and remote download sold as add-ons

Which should you pick?

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want vehicle diagnostics.
Geotab review

Choose Webfleet if

  • You need tachograph management.
  • You work on Web, iOS, Android.
  • You also want optidrive 360.
Webfleet review

Questions people ask

Is Geotab or Webfleet better?
Neither clearly leads. Geotab starts at $25/month and Webfleet at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geotab or Webfleet?
Geotab starts at $25/month and Webfleet at On request.
Does Geotab or Webfleet run on more platforms?
Geotab runs on Web, Ios, Android, Api. Webfleet runs on Web, iOS, Android.
What is Geotab best used for?
Geotab is most often used for fleet tracking, driver safety, fuel optimization, compliance management. Of those, fleet tracking and driver safety are not what Webfleet is typically brought in for.
What can Geotab do that Webfleet cannot?
Geotab covers Real-time GPS tracking, Vehicle diagnostics, Driver behavior scoring, ELD compliance. Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals.

Answered from the vendors’ own pages

Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
Webfleet: Is Webfleet still connected to TomTom?

No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.

Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
Webfleet: Can it handle US ELD requirements?

There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.

Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
Webfleet: Do I have to buy Bridgestone tyres to use it?

No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.

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