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Veterinary · head to head

Digitail vs Vetstoria

Digitail logo

Digitail

Veterinary

All-in-one cloud PIMS for veterinary practices with a pet owner app

From
On request
Rated
-
Full reviewWebsite
Vetstoria logo

Vetstoria

Veterinary

Real-time online appointment booking that writes directly into the veterinary PIMS diary

From
£199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Digitail quote-only pricing with no published rates; Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • They diverge on capability: Digitail covers Pet owner app, Vetstoria covers Real-time PIMS write-back.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Digitail and Vetstoria actually diverge.

Attributes where Digitail and Vetstoria differ
AttributeDigitailVetstoria
Starting priceOn request£199/month
Pricing modelquotePer month by clinician band
PlatformsWeb, iOS, Android, CloudWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Digitail

  • Pet owner app
  • Cloud PIMS
  • Automated reminders
  • Multi-location

Only in Vetstoria

  • Real-time PIMS write-back
  • Appointment triage rules
  • Deposits and payments
  • Regional currency pricing
  • Multi-site rules
  • Client-facing booking page
  • Practice websites add-on
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Digitail

  • Clinics with poor vaccination reminder compliancenot Vetstoria
  • Practices wanting clients to self-book rather than phonenot Vetstoria
  • Multi-location groups on one systemnot Vetstoria

Vetstoria

  • An independent small animal practice losing bookings to out of hours calls that go to voicemailnot Digitail
  • A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot Digitail
  • A practice with a high no show rate that wants a deposit taken at the point of bookingnot Digitail
  • A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot Digitail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Digitail

  • Quote-only pricing with no published rates
  • The owner app only helps where clients actually install it, and adoption varies sharply by demographic
  • Younger vendor than the established systems, with a shorter track record

Vetstoria

  • It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
  • In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
  • Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
  • Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.

Pricing, plan by plan

Digitail

On request

No published plan breakdown. See the Digitail review.

Vetstoria

£199/month
  • Small Team$199/month
    • Up to two practising clinicians
    • Real-time booking
    • Payments
  • Medium Team$299/month
    • Up to four practising clinicians
    • All Small Team features
  • Large Team$399/month
    • Up to seven practising clinicians
    • All Medium Team features
  • Custom$undefined/month
    • Groups and non-standard configurations
    • Advanced analytics
    • Quarterly business reviews

Which should you pick?

Choose Digitail if

  • You need pet owner app.
  • You work on Web, iOS, Android, Cloud.
  • You also want cloud pims.
Digitail review

Choose Vetstoria if

  • You need real-time pims write-back.
  • You also want appointment triage rules.
Vetstoria review

Questions people ask

Is Digitail or Vetstoria better?
Neither clearly leads. Digitail starts at On request and Vetstoria at £199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Digitail or Vetstoria?
Digitail starts at On request and Vetstoria at £199/month.
Does Digitail or Vetstoria run on more platforms?
Digitail runs on Web, iOS, Android, Cloud. Vetstoria runs on Web.
What is Digitail best used for?
Digitail is most often used for clinics with poor vaccination reminder compliance, practices wanting clients to self-book rather than phone, multi-location groups on one system. Of those, clinics with poor vaccination reminder compliance and practices wanting clients to self-book rather than phone are not what Vetstoria is typically brought in for.
What can Digitail do that Vetstoria cannot?
Digitail covers Pet owner app, Cloud PIMS, Automated reminders, Multi-location. Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing.

Answered from the vendors’ own pages

Digitail: What does Digitail cost?

Pricing is quoted per practice and not published.

Vetstoria: Does Vetstoria book directly into my PIMS?

Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.

Digitail: What does the pet owner app do?

It gives clients their pet’s records, vaccination reminders and booking, which lifts reminder compliance compared with email.

Vetstoria: Who owns Vetstoria?

Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.

Digitail: Does it support multiple clinics?

Yes, multi-location groups run under one account.

Vetstoria: Is it available in the United States?

The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.

Vetstoria: Is there a setup fee?

Not for online booking. The optional website plans do carry substantial one-off setup fees.

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