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Veterinary · head to head

Vetstoria vs VIA Veterinary

Vetstoria logo

Vetstoria

Veterinary

Real-time online appointment booking that writes directly into the veterinary PIMS diary

From
£199/month
Rated
-
Full reviewWebsite
VIA Veterinary logo

VIA Veterinary

Veterinary

Medically oriented veterinary practice management, now owned by Antech and Mars Veterinary Health

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.; VIA Veterinary the vendor is owned by Mars Veterinary Health through Antech, the same group that owns Antech Diagnostics, Banfield and VCA, so a practice is buying its record system from its diagnostics supplier and its competitor in the consolidation market.
  • They diverge on capability: Vetstoria covers Real-time PIMS write-back, VIA Veterinary covers Clinical flowsheets.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Vetstoria and VIA Veterinary actually diverge.

Attributes where Vetstoria and VIA Veterinary differ
AttributeVetstoriaVIA Veterinary
Starting price£199/monthOn request
Pricing modelPer month by clinician bandquote
PlatformsWebWindows, Web, iPadOS

Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Vetstoria

  • Real-time PIMS write-back
  • Appointment triage rules
  • Deposits and payments
  • Regional currency pricing
  • Multi-site rules
  • Client-facing booking page
  • Practice websites add-on
  • Analytics

Only in VIA Veterinary

  • Clinical flowsheets
  • Integrated SOAP
  • DICOM imaging
  • Laboratory results
  • VIA Cloud
  • VIA Touch
  • Multi-site
  • Open standards integration

What people use each for

The jobs each tool is most often brought in to do.

Vetstoria

  • An independent small animal practice losing bookings to out of hours calls that go to voicemailnot VIA Veterinary
  • A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot VIA Veterinary
  • A practice with a high no show rate that wants a deposit taken at the point of bookingnot VIA Veterinary
  • A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot VIA Veterinary

VIA Veterinary

  • An emergency and critical care hospital that runs on treatment flowsheets and a live whiteboard rather than an appointment calendarnot Vetstoria
  • A multi-doctor specialty referral practice needing DICOM imaging and lab results inside the medical recordnot Vetstoria
  • A practice already committed to Antech diagnostics that wants first-party laboratory and imaging integrationnot Vetstoria
  • A multi-site hospital group consolidating separate practice management installations onto one systemnot Vetstoria

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Vetstoria

  • It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
  • Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
  • In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
  • Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
  • Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.

VIA Veterinary

  • The vendor is owned by Mars Veterinary Health through Antech, the same group that owns Antech Diagnostics, Banfield and VCA, so a practice is buying its record system from its diagnostics supplier and its competitor in the consolidation market.
  • No pricing is published at all, so licence, implementation, conversion, hardware and support costs all arrive through a sales process and cannot be compared against alternatives before you engage.
  • It remains substantially a Windows on-premises product with a cloud option layered on, so hardware, network and backup remain your operational problem in the traditional deployment.
  • Integration depth with IDEXX diagnostics is the obvious risk given the ownership, and a practice with in-house IDEXX analysers should test that path explicitly rather than assume parity with Antech.
  • The clinical emphasis means front-of-house and client engagement features, including online booking and marketing automation, tend to arrive through third-party integrations rather than natively.

Pricing, plan by plan

Vetstoria

£199/month
  • Small Team$199/month
    • Up to two practising clinicians
    • Real-time booking
    • Payments
  • Medium Team$299/month
    • Up to four practising clinicians
    • All Small Team features
  • Large Team$399/month
    • Up to seven practising clinicians
    • All Medium Team features
  • Custom$undefined/month
    • Groups and non-standard configurations
    • Advanced analytics
    • Quarterly business reviews

VIA Veterinary

On request
  • VIA Veterinary$undefined/year
    • Pricing available only through a sales process
    • On-premises or VIA Cloud deployment
    • Implementation, data conversion and training quoted per hospital

Which should you pick?

Choose Vetstoria if

  • You need real-time pims write-back.
  • You also want appointment triage rules.
Vetstoria review

Choose VIA Veterinary if

  • You need clinical flowsheets.
  • You work on Windows, Web, iPadOS.
  • You also want integrated soap.
VIA Veterinary review

Questions people ask

Is Vetstoria or VIA Veterinary better?
Neither clearly leads. Vetstoria starts at £199/month and VIA Veterinary at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Vetstoria or VIA Veterinary?
Vetstoria starts at £199/month and VIA Veterinary at On request.
Does Vetstoria or VIA Veterinary run on more platforms?
Vetstoria runs on Web. VIA Veterinary runs on Windows, Web, iPadOS.
What is Vetstoria best used for?
Vetstoria is most often used for an independent small animal practice losing bookings to out of hours calls that go to voicemail, a three site group that needs different appointment types and clinician rules per branch but one client facing booking page, a practice with a high no show rate that wants a deposit taken at the point of booking, a practice on ezyvet or provet cloud that wants booking to write into the real diary rather than create a manual rekeying job for reception. Of those, an independent small animal practice losing bookings to out of hours calls that go to voicemail and a three site group that needs different appointment types and clinician rules per branch but one client facing booking page are not what VIA Veterinary is typically brought in for.
What can Vetstoria do that VIA Veterinary cannot?
Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing. VIA Veterinary covers Clinical flowsheets, Integrated SOAP, DICOM imaging, Laboratory results.

Answered from the vendors’ own pages

Vetstoria: Does Vetstoria book directly into my PIMS?

Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.

VIA Veterinary: Who owns VIA?

VIA Information Systems is an Antech company and part of Mars Veterinary Health, the group that also owns Antech Diagnostics, Banfield and VCA.

Vetstoria: Who owns Vetstoria?

Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.

VIA Veterinary: Is pricing published?

No. Licence, implementation, conversion and support costs come only through a sales process.

Vetstoria: Is it available in the United States?

The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.

VIA Veterinary: Can it run in the cloud?

Yes, VIA Cloud is offered alongside traditional on-premises installation, with cloud backup included.

Vetstoria: Is there a setup fee?

Not for online booking. The optional website plans do carry substantial one-off setup fees.

VIA Veterinary: What kind of practice is it built for?

Medically intensive practices: emergency, specialty, referral, equine and multi-doctor small animal hospitals where flowsheets and whiteboards drive the day.

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