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Customer Success · head to head

Bonjoro vs UserGuiding

Bonjoro logo

Bonjoro

Customer Success

Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach

From
Free
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Bonjoro covers Trigger-driven task queue, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bonjoro and UserGuiding actually diverge.

Attributes where Bonjoro and UserGuiding differ
AttributeBonjoroUserGuiding
Pricing modelPer user per monthPer month by monthly active users
PlatformsWeb, iOS, Android, Chrome extensionWeb, Chrome extension

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonjoro

  • Trigger-driven task queue
  • Mobile and desktop recording
  • Screen recording
  • Branded call to action pages
  • Message templates
  • Custom domain
  • One-to-many video
  • Team assignment

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Bonjoro

  • A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot UserGuiding
  • An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot UserGuiding
  • A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot UserGuiding
  • A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Bonjoro
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Bonjoro
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Bonjoro
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Bonjoro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonjoro

  • The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
  • Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
  • Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
  • Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Bonjoro

Free
  • FreeFree
    • Up to fifty videos
    • Integrations with your existing stack
    • Unlimited screen recording
  • Starter$15/month
    • Custom branding
    • Three message templates
    • Standard integrations
  • Pro$29/month
    • Unlimited videos
    • Five message templates
    • Onboarding strategy session
  • Growth$79/month
    • One-to-many video
    • Custom domain
    • Bonjoro branding removed

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Bonjoro if

  • You need trigger-driven task queue.
  • You want to start without paying.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want mobile and desktop recording.
Bonjoro review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is Bonjoro or UserGuiding better?
Neither clearly leads. Bonjoro starts at Free and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonjoro or UserGuiding?
Bonjoro starts at Free and UserGuiding at Free.
Does Bonjoro or UserGuiding run on more platforms?
Bonjoro runs on Web, iOS, Android, Chrome extension. UserGuiding runs on Web, Chrome extension.
Can I use Bonjoro for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bonjoro best used for?
Bonjoro is most often used for a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation, an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers, a customer success team sending a personal video the moment a health score drops rather than an automated churn email, a founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadences. Of those, a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation and an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers are not what UserGuiding is typically brought in for.
What can Bonjoro do that UserGuiding cannot?
Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

Bonjoro: Is Bonjoro Video a separate product?

No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.

UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Bonjoro: How is it priced?

Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.

UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Bonjoro: Does it work for cold outreach?

It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.

UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Bonjoro: What actually makes it fail?

Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

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