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Affiliate Marketing · head to head

FirstPromoter vs Voluum

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Voluum actually diverge.

Attributes where FirstPromoter and Voluum differ
AttributeFirstPromoterVoluum
Starting price$49/month$199/month
Pricing modelUnknownsubscription
PlatformsWeb (SaaS)Web, Mobile
Founded20172014

Identical on both: free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Voluum
  • Tracking referral revenue through Stripenot Voluum
  • Paying affiliates and issuing invoicesnot Voluum
  • Multi-tier commission structures on the higher plansnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot FirstPromoter
  • Split testing landing pages and offersnot FirstPromoter
  • Automating bid and campaign rules against ad platformsnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is FirstPromoter or Voluum better?
Neither clearly leads. FirstPromoter starts at $49/month and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Voluum?
FirstPromoter starts at $49/month and Voluum at $199/month.
Does FirstPromoter or Voluum run on more platforms?
FirstPromoter runs on Web (SaaS). Voluum runs on Web, Mobile.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Voluum is typically brought in for.
What can FirstPromoter do that Voluum cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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