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Affiliate Marketing · head to head

Postal vs Voluum

Postal logo

Postal

Affiliate Marketing

Offline engagement platform

From
On request
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Postal no published pricing on homepage or accessible pricing page; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Postal covers Curated marketplace, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Postal and Voluum actually diverge.

Attributes where Postal and Voluum differ
AttributePostalVoluum
Starting priceOn request$199/month
PlatformsWebWeb, Mobile
Founded20202014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postal

  • Curated marketplace
  • Swag management
  • Direct mail
  • Event sending
  • Budget controls
  • Salesforce
  • HubSpot
  • Marketo

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Postal

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Postal
  • Split testing landing pages and offersnot Postal
  • Automating bid and campaign rules against ad platformsnot Postal

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postal

  • No published pricing on homepage or accessible pricing page
  • Onboarding timeline not guaranteed (typically 30-60 days mentioned but not binding)
  • No feature-to-price comparison; cannot determine if features justify enterprise costs

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Postal

On request
  • ProfessionalFree
    • Custom pricing
    • Marketplace access
    • Integrations

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Postal if

  • You need curated marketplace.
  • You also want swag management.
Postal review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Postal or Voluum better?
Neither clearly leads. Postal starts at On request and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postal or Voluum?
Postal starts at On request and Voluum at $199/month.
Does Postal or Voluum run on more platforms?
Postal runs on Web. Voluum runs on Web, Mobile.
What is Postal best used for?
Postal is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Postal do that Voluum cannot?
Postal covers Curated marketplace, Swag management, Direct mail, Event sending. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

Postal: How do I get pricing for Postal's First Class service?

Postal does not publish pricing online. The First Class tier features unlimited sends, branded merchandise sourcing, global warehousing, pick-pack-kitting, and dedicated customer success manager. Contact Postal directly for custom pricing. Source: https://www.postal.com/pricing

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Postal: What payment options does Postal accept?

Postal accepts credit card or pre-approved invoicing for enterprise customers. Exact payment terms and invoice cycles are determined during sales consultation. Source: https://www.postal.com/pricing

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Postal: How long does Postal onboarding take?

Postal customers are typically fully onboarded within 30-60 days. Specific timelines depend on implementation scope and customer readiness. Contact Postal for your organization's estimated onboarding duration. Source: https://www.postal.com/pricing

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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