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Fitness · head to head

Lose It! vs Tonal

Lose It! logo

Lose It!

Fitness

Lose weight with your friends

From
Free
Rated
-
Tonal logo

Tonal

Fitness

The world's smartest home gym

From
$59.95/month
Rated
-

The short version

  • Only Lose It! has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy; Tonal subscription is mandatory with equipment purchase
  • They diverge on capability: Lose It! covers Calorie counting, Tonal covers Digital weight system.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lose It! and Tonal actually diverge.

Attributes where Lose It! and Tonal differ
AttributeLose It!Tonal
Starting priceFree$59.95/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsiPhone, Android, WebProprietary hardware
Founded20082015

Identical on both: user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lose It!

  • Calorie counting
  • Barcode scanner
  • Meal planning
  • Challenges
  • Progress photos
  • Fitbit
  • Google Fit
  • Garmin

Only in Tonal

  • Digital weight system
  • AI-powered training
  • Form feedback
  • Personalized programs
  • Strength assessment
  • Apple Watch
  • Hardware support

Both cover

  • Apple Health
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Lose It!

  • Workout trackingnot Tonal
  • Nutrition managementnot Tonal
  • Health monitoringnot Tonal
  • Fitness coachingnot Tonal
  • Wellness improvementnot Tonal

Tonal

  • Home fitness with digital strength trainingnot Lose It!
  • Personal workout customization and trackingnot Lose It!
  • Recovery monitoring and adaptationnot Lose It!
  • HSA/FSA eligible fitness equipmentnot Lose It!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lose It!

  • Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • No natural language input for food logging, requires manual database search for every food
  • Limited micronutrient tracking beyond basic macros
  • Lacks built-in meal planning in free tier
  • No artificial intelligence for personalized recommendations

Tonal

  • Subscription is mandatory with equipment purchase
  • Rental program requires credit approval
  • Not available as rent-to-own option
  • Higher barrier to entry compared to traditional gym equipment
  • Financing options mentioned but rates not detailed

Pricing, plan by plan

Lose It!

Free

No published plan breakdown. See the Lose It! review.

Tonal

$59.95/month
  • Standard Membership$59.95/month
    • Required with Tonal 2 purchase
    • 12-month commitment
    • Access to Tonal system
  • Tonal 2 Rental$219/month
    • First 3 months promotional pricing
    • Delivery and installation included
    • Monthly membership
  • Tonal 1 Certified Refurbished Rental$159/month
    • First 3 months promotional pricing
    • Delivery and installation included
    • Reduces to $219/month after 3 months

Which should you pick?

Choose Lose It! if

  • You need calorie counting.
  • You want to start without paying.
  • You work on iPhone, Android, Web.
  • You also want barcode scanner.

Choose Tonal if

  • You need digital weight system.
  • You work on Proprietary hardware.
  • You also want ai-powered training.

Questions people ask

Is Lose It! or Tonal better?
Neither clearly leads. Lose It! starts at Free and Tonal at $59.95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lose It! or Tonal?
Lose It! has a free tier; the other does not. Paid plans start at Free for Lose It! and $59.95/month for Tonal.
Does Lose It! or Tonal run on more platforms?
Lose It! runs on iPhone, Android, Web. Tonal runs on Proprietary hardware.
Can I use Lose It! for free?
Yes. Lose It! has a free tier, so you can try it without paying. Tonal starts at $59.95/month.
What is Lose It! best used for?
Lose It! is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what Tonal is typically brought in for.
What can Lose It! do that Tonal cannot?
Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. Tonal covers Digital weight system, AI-powered training, Form feedback, Personalized programs. Both handle Apple Health, Ios support.

Answered from the vendors’ own pages

Lose It!: Can Lose It track macronutrients?

Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.

Source
Tonal: What is the cost of Tonal's Standard Membership?

Standard Membership costs $59.95 per month plus applicable sales tax and is required when purchasing a Tonal 2 machine with a 12-month commitment.

Source
Tonal: Can I rent a Tonal machine instead of buying it?

Yes, Tonal offers rental programs. Tonal 2 rents for $219/month for the first 3 months (then $279/month), and Tonal 1 Certified Refurbished rents for $159/month for the first 3 months (then $219/month). All rental prices include delivery and installation.

Source
Tonal: Does Tonal accept HSA or FSA payments?

Yes, Tonal is eligible for payment through HSA (Health Savings Account) and FSA (Flexible Spending Account) via TrueMed.

Source
Tonal: Is Tonal available as a rent-to-own option?

No, Tonal explicitly clarifies that rental programs are not rent-to-own arrangements. Rental is a separate option from purchasing equipment.

Source
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