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Social Media · head to head

Mention vs Synthesio

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
Synthesio logo

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • They diverge on capability: Mention covers Real-time monitoring, Synthesio covers Global social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mention and Synthesio actually diverge.

Attributes where Mention and Synthesio differ
AttributeMentionSynthesio
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, API
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

Only in Synthesio

  • Global social listening
  • Signals
  • Audience analysis
  • Ecommerce listening
  • Search intelligence
  • Reputation and crisis monitoring
  • Competitive benchmarking
  • ML classification

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot Synthesio
  • Competitor trackingnot Synthesio
  • Social listeningnot Synthesio
  • Reputation managementnot Synthesio

Synthesio

  • A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Mention
  • An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Mention
  • A brand entering a new market that needs audience profiling of who already discusses the category therenot Mention
  • A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Synthesio

  • There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
  • The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
  • Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
  • Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Synthesio

On request
  • Synthesio$undefined/year
    • Global social listening across 181 languages
    • Signals generative AI theme detection
    • Audience and ecommerce analysis

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose Synthesio if

  • You need global social listening.
  • You work on Web, API.
  • You also want signals.
Synthesio review

Questions people ask

Is Mention or Synthesio better?
Neither clearly leads. Mention starts at Free and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or Synthesio?
Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Synthesio.
Does Mention or Synthesio run on more platforms?
Mention runs on Web, Ios, Android. Synthesio runs on Web, API.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Synthesio starts at On request.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Synthesio is typically brought in for.
What can Mention do that Synthesio cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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