Market Research · head to head
SurveyMonkey vs GWI
GWI
Market Research
Access human insights and consumer insights from real people, instantly
- From
- On request
- Rated
- -
The short version
- Each has a real cost: SurveyMonkey team plans require minimum 3 users as baseline; GWI entry Plus tier is priced per user at $150 per user per month
Where they differ
Only the attributes on which SurveyMonkey and GWI actually diverge.
| Attribute | SurveyMonkey | GWI |
|---|---|---|
| Starting price | 99/month | On request |
| Founded | 1999 | Unknown |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Market Research).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SurveyMonkey
- Survey builder
- Question bank
- Survey logic
- Multi-language surveys
- Mobile surveys
- Real-time results
- Data analysis tools
- Custom branding
Only in GWI
Nothing recorded that SurveyMonkey does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
SurveyMonkey
- Market research and customer surveysnot GWI
- Employee feedback and engagement trackingnot GWI
- Data collection and analysisnot GWI
- Customer satisfaction and NPS measurementsnot GWI
GWI
No use cases recorded yet. See the GWI review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SurveyMonkey
- Team plans require minimum 3 users as baseline
- Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
- Additional responses beyond annual limits charged at AED 0.50 per response
- Enterprise plan requires custom pricing and minimum 5 users
- Advanced features like multilingual surveys and phone support require Team Premier tier
GWI
- Entry Plus tier is priced per user at $150 per user per month
- Teams and Pro tiers publish no price at all, routing buyers to talk to sales instead
Pricing, plan by plan
SurveyMonkey
99/monthNo published plan breakdown. See the SurveyMonkey review.
GWI
On requestNo published plan breakdown. See the GWI review.
Which should you pick?
Choose GWI if
Nothing in the data separates GWI from SurveyMonkey on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is SurveyMonkey or GWI better?
- Neither clearly leads. SurveyMonkey starts at 99/month and GWI at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SurveyMonkey or GWI?
- SurveyMonkey starts at 99/month and GWI at On request.
- Does SurveyMonkey or GWI run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is SurveyMonkey best used for?
- SurveyMonkey is most often used for market research and customer surveys, employee feedback and engagement tracking, data collection and analysis, customer satisfaction and nps measurements. Of those, market research and customer surveys and employee feedback and engagement tracking are not what GWI is typically brought in for.
- What can SurveyMonkey do that GWI cannot?
- SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys.