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Sales Enablement · head to head

Regie.ai vs Surfe

Regie.ai logo

Regie.ai

Sales Enablement

AI sales agents that research, write and send outbound, with published per-seat pricing

From
$180/month
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Surfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Regie.ai the seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: Regie.ai covers AI sales agents, Surfe covers Waterfall enrichment.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Regie.ai and Surfe actually diverge.

Attributes where Regie.ai and Surfe differ
AttributeRegie.aiSurfe
Starting price$180/monthFree
Pricing modelPer user per monthfreemium
Free tierNoYes
PlatformsWeb, Chrome extensionChrome, Web, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Regie.ai

  • AI sales agents
  • Sequences
  • AI content generation
  • Power and parallel dialler
  • Enrichment
  • Mailbox management
  • Human-in-the-loop review
  • CRM integration

Only in Surfe

  • Waterfall enrichment
  • Chrome extension
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

What people use each for

The jobs each tool is most often brought in to do.

Regie.ai

  • A sales team asked to double outbound coverage without adding SDR headcount, using agents to work the long tail of accounts nobody currently touchesnot Surfe
  • A company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaignnot Surfe
  • A revenue leader who wants outbound messaging to stay on brand across a team where message quality currently varies by repnot Surfe
  • A team consolidating a sequencer, a dialler and an AI writing tool into one contract to reduce vendor countnot Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot Regie.ai
  • Keeping CRM contact records current as people change rolesnot Regie.ai
  • Timing outreach against funding, hiring or job-change signalsnot Regie.ai
  • Feeding B2B contact data into an AI agent through MCPnot Regie.ai
  • Building target account lists from lookalikesnot Regie.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Regie.ai

  • The seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • Autonomous agents amplify whatever list quality you feed them, and a poorly segmented database produces high-volume irrelevant outbound that damages your sending domain reputation rather than the vendor.
  • Contact and account allocations on Force Multiplier are capped at 1,000 accounts and 4,000 contacts per seat, so a team working a large territory hits an overage conversation partway through the contract year.
  • It occupies the same ground as established sales engagement platforms while being much younger, so integrations and admin controls are thinner than teams migrating from Outreach or Salesloft expect.
  • Agent-written messaging still needs human review to avoid errors that reach prospects, which means the headcount saving is smaller than the pitch implies once someone is assigned to check the output.

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

Regie.ai

$180/month
  • AI SEP$180/month
    • 10 seat minimum
    • Sequences and cadences
    • Intent-based prioritisation
  • Force Multiplier Rep$499/month
    • 5 seat minimum
    • Everything in AI SEP
    • Autonomous outbound agents
  • AI Parallel Dialler add-on$150/month
    • Per user, on top of a base plan
    • Parallel dialling
    • 1,800 per user per year

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose Regie.ai if

  • You need ai sales agents.
  • You work on Web, Chrome extension.
  • You also want sequences.
Regie.ai review

Choose Surfe if

  • You need waterfall enrichment.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want chrome extension.
Surfe review

Questions people ask

Is Regie.ai or Surfe better?
Neither clearly leads. Regie.ai starts at $180/month and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Regie.ai or Surfe?
Surfe has a free tier; the other does not. Paid plans start at $180/month for Regie.ai and Free for Surfe.
Does Regie.ai or Surfe run on more platforms?
Regie.ai runs on Web, Chrome extension. Surfe runs on Chrome, Web, API.
Can I use Surfe for free?
Yes. Surfe has a free tier, so you can try it without paying. Regie.ai starts at $180/month.
What is Regie.ai best used for?
Regie.ai is most often used for a sales team asked to double outbound coverage without adding sdr headcount, using agents to work the long tail of accounts nobody currently touches, a company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaign, a revenue leader who wants outbound messaging to stay on brand across a team where message quality currently varies by rep, a team consolidating a sequencer, a dialler and an ai writing tool into one contract to reduce vendor count. Of those, a sales team asked to double outbound coverage without adding sdr headcount, using agents to work the long tail of accounts nobody currently touches and a company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaign are not what Surfe is typically brought in for.
What can Regie.ai do that Surfe cannot?
Regie.ai covers AI sales agents, Sequences, AI content generation, Power and parallel dialler. Surfe covers Waterfall enrichment, Chrome extension, Buying signals, CRM sync and automation.

Answered from the vendors’ own pages

Regie.ai: What is the minimum I can spend?

1,800 US dollars a month for AI SEP at its ten-seat minimum, or 2,495 a month for Force Multiplier at its five-seat minimum, both on annual terms.

Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
Regie.ai: Does it replace SDRs?

It replaces some of the volume work, not the judgement. Teams still assign someone to review agent output, which reduces but does not eliminate the headcount argument.

Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
Regie.ai: Does it replace Outreach or Salesloft?

It is sold as a replacement and covers sequencing and dialling, but admin depth and integration breadth are narrower than the incumbents.

Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
Regie.ai: Are contacts included?

Force Multiplier includes 1,000 accounts and 4,000 contacts per seat with custom enrichment. Beyond that you are into an overage discussion.

Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
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