Softwr

Sales Enablement · head to head

LeadCRM vs Surfe

LeadCRM logo

LeadCRM

Sales Enablement

LinkedIn to CRM in one click, with enrichment attached

From
Free
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LeadCRM chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: LeadCRM covers One-click LinkedIn to CRM sync, Surfe covers Chrome extension.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which LeadCRM and Surfe actually diverge.

Attributes where LeadCRM and Surfe differ
AttributeLeadCRMSurfe
PlatformsChrome, WebChrome, Web, API

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadCRM

  • One-click LinkedIn to CRM sync
  • Custom field mapping
  • Email and phone finder
  • Bi-directional sync
  • CRM overlay on LinkedIn
  • Sales Navigator bulk export
  • Reply-rate tracking

Only in Surfe

  • Chrome extension
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

Both cover

  • Waterfall enrichment

What people use each for

The jobs each tool is most often brought in to do.

LeadCRM

  • Syncing LinkedIn prospects into a CRM without retypingnot Surfe
  • Finding a verified email or phone number for a profilenot Surfe
  • Checking whether a LinkedIn contact is already in the CRMnot Surfe
  • Exporting Sales Navigator search results in bulknot Surfe
  • Tracking reply rates on LinkedIn outreach alongside CRM activitynot Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot LeadCRM
  • Keeping CRM contact records current as people change rolesnot LeadCRM
  • Timing outreach against funding, hiring or job-change signalsnot LeadCRM
  • Feeding B2B contact data into an AI agent through MCPnot LeadCRM
  • Building target account lists from lookalikesnot LeadCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadCRM

  • Chrome only. There is no Firefox or Safari build, and no standalone web app, so the product stops working wherever the browser does.
  • Everything is metered in credits, and the entry paid tier gives 200 sync credits a month. A team prospecting at volume reaches unlimited sync only on the Grow plan at $39.96 a seat.
  • Headline prices are the yearly rate. Paying monthly costs more, and the site presents the discounted figure first.
  • The advertised prices are per seat, so a five-person sales team on Grow is paying roughly $2,400 a year rather than the $39.96 on the page.
  • Enrichment accuracy is asserted rather than published. Waterfall enrichment across 700 million contacts is the vendor's own figure with no independent match-rate or bounce-rate data behind it, which is the number that actually decides whether a tool like this pays for itself.

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

LeadCRM

Free
  • FreeFree
    • 30 Lead Finder credits
    • 10 sync credits a month
    • 10 Sales Navigator exports a day
  • Professional$23.96/month
    • 150 Lead Finder credits
    • 200 sync credits a month
    • 100 Sales Navigator exports a day
  • Grow$39.96/month
    • 400 Lead Finder credits
    • Unlimited sync credits
    • 150 Sales Navigator exports a day
  • Ultimate$55.96/month
    • 1,200 Lead Finder credits
    • Unlimited sync credits
    • 600 Sales Navigator exports a day

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose LeadCRM if

  • You need one-click linkedin to crm sync.
  • You want to start without paying.
  • You work on Chrome, Web.
  • You also want custom field mapping.
LeadCRM review

Choose Surfe if

  • You need chrome extension.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want buying signals.
Surfe review

Questions people ask

Is LeadCRM or Surfe better?
Neither clearly leads. LeadCRM starts at Free and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadCRM or Surfe?
LeadCRM starts at Free and Surfe at Free.
Does LeadCRM or Surfe run on more platforms?
LeadCRM runs on Chrome, Web. Surfe runs on Chrome, Web, API.
Can I use LeadCRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is LeadCRM best used for?
LeadCRM is most often used for syncing linkedin prospects into a crm without retyping, finding a verified email or phone number for a profile, checking whether a linkedin contact is already in the crm, exporting sales navigator search results in bulk. Of those, syncing linkedin prospects into a crm without retyping and finding a verified email or phone number for a profile are not what Surfe is typically brought in for.
What can LeadCRM do that Surfe cannot?
LeadCRM covers One-click LinkedIn to CRM sync, Custom field mapping, Email and phone finder, Bi-directional sync. Surfe covers Chrome extension, Buying signals, CRM sync and automation, API and MCP server. Both handle Waterfall enrichment.

Answered from the vendors’ own pages

LeadCRM: Which CRMs does LeadCRM sync with?

HubSpot, Salesforce, Zoho CRM, Pipedrive, Copper, GoHighLevel, Close and Google Sheets, with others reachable through the API. All CRM integrations are available on the free plan.

Source
Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
LeadCRM: Is there a free version of LeadCRM?

Yes, and it is a plan rather than a trial. It includes 30 Lead Finder credits, 10 sync credits a month, 10 Sales Navigator exports a day, 10 AI credits and every CRM integration, with no credit card required.

Source
Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
LeadCRM: What does LeadCRM cost?

Professional is $23.96 a month, Grow $39.96 and Ultimate $55.96, all per seat and all quoted at the yearly rate, which works out at $287.50, $479.50 and $671.50 a seat a year. A Sync-Only plan is $197 a year per seat for 4,800 sync credits without enrichment.

Source
Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
LeadCRM: What are sync credits and Lead Finder credits?

Sync credits are consumed pushing a LinkedIn profile into your CRM; Lead Finder credits are consumed finding contact details such as a verified email or phone number. They are metered separately, and sync becomes unlimited from the Grow plan upwards while Lead Finder stays capped on every tier.

Source
Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
LeadCRM: Does LeadCRM work outside Chrome?

No. It is a Chrome extension, so it runs wherever Chrome does and nowhere else. There is no Firefox or Safari build and no standalone web application.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
LeadCRM: Does the sync work in both directions?

Yes. The vendor describes bi-directional synchronisation, so CRM activity and LinkedIn conversations stay in step rather than the extension only pushing data one way, and existing CRM records are overlaid onto the LinkedIn profile you are viewing.

Source
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