Marketing · head to head
Postscript vs Shortwave

Postscript
Marketing
SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates
- From
- $49/month
- Rated
- -

Shortwave
Email Marketing
AI-powered email assistant for intelligent inbox management
- From
- Free
- Rated
- -
The short version
- Only Shortwave has a free tier, so it costs nothing to try first.
- Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Shortwave per-seat pricing increases team costs compared to flat-rate email solutions
- They diverge on capability: Postscript covers Shopify segmentation, Shortwave covers AI Email Filtering.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Postscript and Shortwave actually diverge.
| Attribute | Postscript | Shortwave |
|---|---|---|
| Starting price | $49/month | Free |
| Pricing model | Per month plus per message sent | Unknown |
| Free tier | No | Yes |
| Platforms | Web, iOS | iOS, Android, macOS, Windows |
| Category | Marketing | Email Marketing |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Postscript
- Shopify segmentation
- Automated flows
- Subscriber acquisition
- Two-way conversations
- MMS campaigns
- Revenue attribution
- Headless SDK
- Usage-based tiers
Only in Shortwave
- AI Email Filtering
- Intelligent Autocomplete
- Voice-Style Composition
- Meeting Scheduling
- Email-to-Todo Conversion
- AI-Powered Search
- Team Collaboration
- Email Summaries
What people use each for
The jobs each tool is most often brought in to do.
Postscript
- A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Shortwave
- A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Shortwave
- A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Shortwave
- A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Shortwave
Shortwave
- Reducing inbox overload through AI-powered organizationnot Postscript
- Drafting professional emails using natural languagenot Postscript
- Scheduling meetings without back-and-forth coordinationnot Postscript
- Searching email archives using conversational queriesnot Postscript
- Converting emails to tasks for team task trackingnot Postscript
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Postscript
- Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
- The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
- The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
- US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
- It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.
Shortwave
- Per-seat pricing increases team costs compared to flat-rate email solutions
- AI features may require higher tier plans, limiting value for smaller teams
- Dependency on third-party integrations for full feature depth
- Learning curve for effective use of AI-powered features
- Limited customization for AI filter behavior compared to manual rules
Pricing, plan by plan
Postscript
$49/month- Starter$49/month
- $0 base fee but a $49 minimum monthly spend
- SMS at $0.015 and MMS at $0.045 per message
- Campaigns, automations, acquisition tools and analytics
- Growth$100/month
- Lower per-message rates than Starter
- Full campaign and automation feature set
- No contract required
- Professional$500/month
- Rates falling towards $0.007 SMS and $0.024 MMS
- Suited to high-volume senders
- Upgrade or downgrade at any time
- Enterprise$undefined/month
- Custom pricing on a contract
- Negotiated message rates and support terms
Shortwave
Free- FreeFree
- Email search and organization
- Basic inbox tools
- Limited AI features
- Business$30/month
- Full standard search history
- 5 years AI search history
- Max 50 threads per AI search
- Premier$45/month
- Everything in Business
- 2x more AI usage
- Unlimited AI search history
- Max$120/month
- Everything in Premier
- 6x more AI usage
- Max 150 threads per AI search
Which should you pick?
Choose Postscript if
- You need shopify segmentation.
- You work on Web, iOS.
- You also want automated flows.
Choose Shortwave if
- You need ai email filtering.
- You want to start without paying.
- You work on iOS, Android, macOS, Windows.
- You also want intelligent autocomplete.
Questions people ask
- Is Postscript or Shortwave better?
- Neither clearly leads. Postscript starts at $49/month and Shortwave at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Postscript or Shortwave?
- Shortwave has a free tier; the other does not. Paid plans start at $49/month for Postscript and Free for Shortwave.
- Does Postscript or Shortwave run on more platforms?
- Postscript runs on Web, iOS. Shortwave runs on iOS, Android, macOS, Windows.
- Can I use Shortwave for free?
- Yes. Shortwave has a free tier, so you can try it without paying. Postscript starts at $49/month.
- What is Postscript best used for?
- Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Shortwave is typically brought in for.
- What can Postscript do that Shortwave cannot?
- Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Shortwave covers AI Email Filtering, Intelligent Autocomplete, Voice-Style Composition, Meeting Scheduling.
Answered from the vendors’ own pages
Postscript: Is Postscript only for Shopify?
It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.
Shortwave: Is there a free trial for Shortwave?
Yes, Shortwave offers a 14-day free trial for all paid plans with no credit card required.
SourcePostscript: What is the real cost per text?
The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.
Shortwave: What platforms does Shortwave support?
Shortwave is available on iOS, Android, macOS, and Windows for full cross-platform email management.
SourcePostscript: Is the Starter plan free?
No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.
Shortwave: How much AI usage do I get per plan?
Business plan includes 3 AI-powered filters and standard AI usage. Premier (2x more AI) and Max (6x more AI) plans provide increasing levels of AI feature access.
SourcePostscript: Do I need a contract?
No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.
Shortwave: What integrations does Shortwave support?
Shortwave integrates with Slack, Calendar, Notion, Asana, HubSpot, and 3,000+ apps via Tasklet.
SourceRelated pages
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