Softwr

Email Marketing · head to head

RD Station Marketing vs Shortwave

RD Station Marketing logo

RD Station Marketing

Email Marketing

Marketing automation for growing businesses

From
Free
Rated
-
Shortwave logo

Shortwave

Email Marketing

AI-powered email assistant for intelligent inbox management

From
Free
Rated
-

The short version

  • Each has a real cost: RD Station Marketing pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.; Shortwave per-seat pricing increases team costs compared to flat-rate email solutions
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which RD Station Marketing and Shortwave actually diverge.

Attributes where RD Station Marketing and Shortwave differ
AttributeRD Station MarketingShortwave
Pricing modelsubscriptionUnknown
PlatformsWebiOS, Android, macOS, Windows

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RD Station Marketing

Nothing recorded that Shortwave does not also cover.

Only in Shortwave

  • AI Email Filtering
  • Intelligent Autocomplete
  • Voice-Style Composition
  • Meeting Scheduling
  • Email-to-Todo Conversion
  • AI-Powered Search
  • Team Collaboration
  • Email Summaries

What people use each for

The jobs each tool is most often brought in to do.

RD Station Marketing

  • Nurturing leads across email and WhatsApp with automated sequencesnot Shortwave
  • Managing sales pipelines with direct WhatsApp deal negotiationsnot Shortwave
  • Consolidating omnichannel support across WhatsApp, email, and chatnot Shortwave
  • Building email campaigns and landing pages without codingnot Shortwave
  • Prioritizing high-probability leads with AI qualificationnot Shortwave

Shortwave

  • Reducing inbox overload through AI-powered organizationnot RD Station Marketing
  • Drafting professional emails using natural languagenot RD Station Marketing
  • Scheduling meetings without back-and-forth coordinationnot RD Station Marketing
  • Searching email archives using conversational queriesnot RD Station Marketing
  • Converting emails to tasks for team task trackingnot RD Station Marketing

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RD Station Marketing

  • Pro plan requires 12-month contract lock-in and additional R$ 2,699 implementation fee. Enterprise plan pricing not disclosed.

Shortwave

  • Per-seat pricing increases team costs compared to flat-rate email solutions
  • AI features may require higher tier plans, limiting value for smaller teams
  • Dependency on third-party integrations for full feature depth
  • Learning curve for effective use of AI-powered features
  • Limited customization for AI filter behavior compared to manual rules

Pricing, plan by plan

RD Station Marketing

Free
  • Light Plan$16/month
    • Up to 1,000 active contacts
    • Special promotional pricing from USD 18 to USD 16/month
    • No lock-in contract
  • Basic Plan$72/month
    • Up to 1,000 contacts
    • Special promotional pricing from USD 112 to USD 72/month
    • No lock-in contract
  • Pro Plan$159/month
    • Up to 3,000 contacts
    • Mandatory 12-month annual contract
    • Required implementation fee of R$ 2,699
  • Enterprise Plan$undefined/mo
    • Custom pricing for bases exceeding 100,000 contacts
    • Maximum flexibility with unlimited users
    • Highest email send limits

Shortwave

Free
  • FreeFree
    • Email search and organization
    • Basic inbox tools
    • Limited AI features
  • Business$30/month
    • Full standard search history
    • 5 years AI search history
    • Max 50 threads per AI search
  • Premier$45/month
    • Everything in Business
    • 2x more AI usage
    • Unlimited AI search history
  • Max$120/month
    • Everything in Premier
    • 6x more AI usage
    • Max 150 threads per AI search

Which should you pick?

Choose RD Station Marketing if

  • You want to start without paying.

Choose Shortwave if

  • You need ai email filtering.
  • You want to start without paying.
  • You work on iOS, Android, macOS, Windows.
  • You also want intelligent autocomplete.

Questions people ask

Is RD Station Marketing or Shortwave better?
Neither clearly leads. RD Station Marketing starts at Free and Shortwave at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RD Station Marketing or Shortwave?
RD Station Marketing starts at Free and Shortwave at Free.
Does RD Station Marketing or Shortwave run on more platforms?
RD Station Marketing runs on Web. Shortwave runs on iOS, Android, macOS, Windows.
Can I use RD Station Marketing for free?
Both have a free tier, so you can try either at no cost before committing.
What is RD Station Marketing best used for?
RD Station Marketing is most often used for nurturing leads across email and whatsapp with automated sequences, managing sales pipelines with direct whatsapp deal negotiations, consolidating omnichannel support across whatsapp, email, and chat, building email campaigns and landing pages without coding. Of those, nurturing leads across email and whatsapp with automated sequences and managing sales pipelines with direct whatsapp deal negotiations are not what Shortwave is typically brought in for.
What can RD Station Marketing do that Shortwave cannot?
Shortwave covers AI Email Filtering, Intelligent Autocomplete, Voice-Style Composition, Meeting Scheduling.

Answered from the vendors’ own pages

RD Station Marketing: Does RD Station Marketing offer a free trial?

Yes. RD Station Marketing offers a 10-day free trial without requiring a credit card. No automatic charges apply after the trial ends.

Source
Shortwave: Is there a free trial for Shortwave?

Yes, Shortwave offers a 14-day free trial for all paid plans with no credit card required.

Source
RD Station Marketing: What is the cheapest RD Station Marketing plan?

The Light Plan is the cheapest at USD 16/month (promotional pricing down from USD 18) for up to 1,000 active contacts with no contract lock-in.

Source
Shortwave: What platforms does Shortwave support?

Shortwave is available on iOS, Android, macOS, and Windows for full cross-platform email management.

Source
RD Station Marketing: Does RD Station Marketing have a contract requirement?

Light and Basic plans have no lock-in contracts. The Pro plan requires a mandatory 12-month annual contract plus an implementation fee of R$ 2,699.

Source
Shortwave: How much AI usage do I get per plan?

Business plan includes 3 AI-powered filters and standard AI usage. Premier (2x more AI) and Max (6x more AI) plans provide increasing levels of AI feature access.

Source
Shortwave: What integrations does Shortwave support?

Shortwave integrates with Slack, Calendar, Notion, Asana, HubSpot, and 3,000+ apps via Tasklet.

Source
Share

Related pages

Other head to heads