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CRM · head to head

SharpSpring vs Zoho Marketing Automation

SharpSpring logo

SharpSpring

CRM

Marketing automation for agencies

From
$50/month
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SharpSpring still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: SharpSpring covers Contact management, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SharpSpring and Zoho Marketing Automation actually diverge.

Attributes where SharpSpring and Zoho Marketing Automation differ
AttributeSharpSpringZoho Marketing Automation
Starting price$50/month$19/month
Pricing modelsubscriptionPer month by contact count
PlatformsWebWeb, iOS, Android
CategoryCRMMarketing
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SharpSpring

  • Contact management
  • Email marketing
  • Landing pages
  • Marketing automation
  • CRM
  • Reporting
  • White labeling
  • Zapier

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

SharpSpring

  • Marketing automationnot Zoho Marketing Automation
  • Lead generationnot Zoho Marketing Automation
  • Client managementnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot SharpSpring
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot SharpSpring
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot SharpSpring
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot SharpSpring

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SharpSpring

  • Still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

SharpSpring

$50/month
  • Professional$50/month
    • Contact management
    • Email marketing
    • Landing pages
  • Agency$100/month
    • Everything in Professional
    • Client management
    • White labeling
  • Enterprise$undefined/month
    • Everything in Agency
    • Custom integration
    • Dedicated support

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose SharpSpring if

  • You need contact management.
  • You also want email marketing.
SharpSpring review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is SharpSpring or Zoho Marketing Automation better?
Neither clearly leads. SharpSpring starts at $50/month and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SharpSpring or Zoho Marketing Automation?
SharpSpring starts at $50/month and Zoho Marketing Automation at $19/month.
Does SharpSpring or Zoho Marketing Automation run on more platforms?
SharpSpring runs on Web. Zoho Marketing Automation runs on Web, iOS, Android.
What is SharpSpring best used for?
SharpSpring is most often used for marketing automation, lead generation, client management. Of those, marketing automation and lead generation are not what Zoho Marketing Automation is typically brought in for.
What can SharpSpring do that Zoho Marketing Automation cannot?
SharpSpring covers Contact management, Email marketing, Landing pages, Marketing automation. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

SharpSpring: Does SharpSpring offer different pricing for agencies versus enterprise customers?

SharpSpring explicitly tailors pricing to three customer segments: SMBs, Agencies, and Enterprise. Agencies receive month-to-month plans with flexible billing, while enterprise customers get custom plans designed to scale.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

SharpSpring: Are SharpSpring's agency plans billed monthly?

Yes. The site specifically mentions that agencies receive affordable month-to-month plans, indicating monthly billing flexibility rather than annual-only contracts.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

SharpSpring: What payment options are available for SharpSpring?

The site does not specify payment methods or models. Specific pricing details and payment options require contacting SharpSpring directly or visiting their dedicated pricing pages.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

SharpSpring: Is SharpSpring more affordable than competitors?

SharpSpring describes itself as offering a full feature set for a fraction of the cost of leading competitors, particularly for SMBs. However, specific pricing amounts are not disclosed on the homepage.

Source
Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

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