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Cybersecurity · head to head

NordVPN vs Umami

NordVPN logo

NordVPN

Cybersecurity

Consumer and business VPN from Nord Security, registered in Panama, with repeated third-party no-logs audits.

From
$3.99/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: NordVPN a server in a Finnish datacentre was accessed in March 2018 through a remote management interface left exposed by the hosting provider, and NordVPN did not disclose it until October 2019, so a buyer relying on the company's transparency is relying on a track record that includes a nineteen-month delay.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: NordVPN covers NordLynx, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which NordVPN and Umami actually diverge.

Attributes where NordVPN and Umami differ
AttributeNordVPNUmami
Starting price$3.99/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, Desktop, Mobile, ApiWeb, Linux
CategoryCybersecurityMarketing
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NordVPN

  • NordLynx
  • Audited no-logs policy
  • RAM-only servers
  • Threat Protection
  • Obfuscated servers
  • Double VPN
  • Kill switch
  • Dedicated IP

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

NordVPN

  • A buyer choosing on evidence rather than claims, who wants a no-logs policy that has been audited more than once by a named firmnot Umami
  • Households and individuals wanting one subscription across ten devices including a smart TVnot Umami
  • Travellers and remote workers on hotel and airport networks who need obfuscation where plain VPN protocols are blockednot Umami
  • Small teams needing basic remote access to a shared resource, via the NordLayer business product rather than the consumer appnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot NordVPN
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot NordVPN
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot NordVPN
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot NordVPN

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NordVPN

  • A server in a Finnish datacentre was accessed in March 2018 through a remote management interface left exposed by the hosting provider, and NordVPN did not disclose it until October 2019, so a buyer relying on the company's transparency is relying on a track record that includes a nineteen-month delay.
  • Pricing depends on a long initial term and reverts to the standard rate at renewal, so the monthly figure that justified the purchase is not what the subscriber pays in the third year, and the cheapest way to stay is usually to cancel and re-subscribe.
  • Panamanian registration is selected for the absence of a data retention law, but it also means a subscriber with a dispute has little practical recourse, and the protection rests on a corporate structure the customer cannot inspect or enforce against.
  • NordLynx is unavailable for manual and router configurations, so the one device that could cover an entire home network falls back to OpenVPN or IKEv2 with the associated throughput loss, and obfuscated servers likewise only run over OpenVPN.
  • Features such as Threat Protection are implemented in the client rather than in the network, so any device using a manual configuration, a router or an unsupported platform receives a bare tunnel without the protections the subscription is sold on.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

NordVPN

$3.99/month
  • Standard$3.99/month
    • 6 devices
    • 5,500+ servers
    • Threat Protection Lite
  • Plus$4.99/month
    • All Standard features
    • Threat Protection Pro
    • NordPass password manager
  • Complete$5.99/month
    • All Plus features
    • NordLocker 1TB encrypted cloud
    • Identity theft protection

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose NordVPN if

  • You need nordlynx.
  • You work on Web, Desktop, Mobile, Api.
  • You also want audited no-logs policy.
NordVPN review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is NordVPN or Umami better?
Neither clearly leads. NordVPN starts at $3.99/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NordVPN or Umami?
Umami has a free tier; the other does not. Paid plans start at $3.99/month for NordVPN and Free for Umami.
Does NordVPN or Umami run on more platforms?
NordVPN runs on Web, Desktop, Mobile, Api. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. NordVPN starts at $3.99/month.
What is NordVPN best used for?
NordVPN is most often used for a buyer choosing on evidence rather than claims, who wants a no-logs policy that has been audited more than once by a named firm, households and individuals wanting one subscription across ten devices including a smart tv, travellers and remote workers on hotel and airport networks who need obfuscation where plain vpn protocols are blocked, small teams needing basic remote access to a shared resource, via the nordlayer business product rather than the consumer app. Of those, a buyer choosing on evidence rather than claims, who wants a no-logs policy that has been audited more than once by a named firm and households and individuals wanting one subscription across ten devices including a smart tv are not what Umami is typically brought in for.
What can NordVPN do that Umami cannot?
NordVPN covers NordLynx, Audited no-logs policy, RAM-only servers, Threat Protection. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

NordVPN: What jurisdiction is NordVPN under?

The VPN service company is registered in Panama, which has no mandatory data retention law for these services. The wider Nord Security group operates from Lithuania.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

NordVPN: Has the no-logs claim actually been audited?

Yes, more than once. PwC Switzerland examined it in 2018 and 2020 and Deloitte in later engagements. Each is a point-in-time assurance report over stated policy and server configuration, not ongoing monitoring.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

NordVPN: What happened in the 2018 breach?

An attacker reached one rented server in Finland via an insecure remote management tool left in place by the datacentre provider, and obtained a TLS key that had expired. NordVPN disclosed it in October 2019, nineteen months later, and afterwards moved the estate to RAM-only servers.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

NordVPN: How many devices does one subscription cover?

Ten simultaneous connections. A router configured with the service counts as one connection regardless of how many devices sit behind it.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

NordVPN: Does it work on restrictive networks?

There are obfuscated servers intended for networks that block VPN protocols, but they run over OpenVPN only and no provider can guarantee access in a country that actively filters. Treat it as best effort.

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