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Cybersecurity · head to head

Ory vs Umami

Ory logo

Ory

Cybersecurity

Open-source identity, authentication, and permissions infrastructure

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Ory covers Authentication APIs, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Ory and Umami actually diverge.

Attributes where Ory and Umami differ
AttributeOryUmami
Pricing modelusage-basedPer month by event count
Platformsweb, apiWeb, Linux
CategoryCybersecurityMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ory

  • Authentication APIs
  • Permissions engine
  • Machine-to-machine tokens
  • B2B organizations
  • SAML SSO
  • Multi-region deployments

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Ory

  • Adding self-hosted or cloud identity to a new productnot Umami
  • Implementing fine-grained permission checksnot Umami
  • Supporting B2B organizations and multi-tenancynot Umami
  • Building machine-to-machine authentication for microservicesnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Ory
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Ory
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Ory
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Ory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ory

  • Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
  • Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Ory

Free
  • DeveloperFree
    • Community support
    • No production environments
  • Production$64/month
    • $21 monthly credit included
    • 1 production environment
    • 3 staging environments
  • Growth$779/month
    • $255 monthly credit included
    • 2 production environments
    • B2B organizations (max 3)

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Ory if

  • You need authentication apis.
  • You want to start without paying.
  • You work on web, api.
  • You also want permissions engine.
Ory review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Ory or Umami better?
Neither clearly leads. Ory starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ory or Umami?
Ory starts at Free and Umami at Free.
Does Ory or Umami run on more platforms?
Ory runs on web, api. Umami runs on Web, Linux.
Can I use Ory for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ory best used for?
Ory is most often used for adding self-hosted or cloud identity to a new product, implementing fine-grained permission checks, supporting b2b organizations and multi-tenancy, building machine-to-machine authentication for microservices. Of those, adding self-hosted or cloud identity to a new product and implementing fine-grained permission checks are not what Umami is typically brought in for.
What can Ory do that Umami cannot?
Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Ory: What does Ory cost?

Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Ory: How is usage metered?

Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Ory: What payment methods are supported?

Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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