Softwr

Affiliate Marketing · head to head

ReferralCandy vs Awin

ReferralCandy logo

ReferralCandy

Affiliate Marketing

Customer referral program for e-commerce

From
Free
Rated
-
Full reviewWebsite
Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ReferralCandy limited transparency on pricing tiers without account registration; Awin pricing not published, available by quote only
  • They diverge on capability: ReferralCandy covers Automated referral tracking, Awin covers Global publisher network.

Where they differ

Only the attributes on which ReferralCandy and Awin actually diverge.

Attributes where ReferralCandy and Awin differ
AttributeReferralCandyAwin
Pricing modelUnknownquote
PlatformsWeb, ShopifyWeb, Mobile
Founded20092000

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ReferralCandy

  • Automated referral tracking
  • Customizable rewards
  • Email campaigns
  • Fraud detection
  • A/B testing
  • ReCharge

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Mobile support

Both cover

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ReferralCandy

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Awin

  • Affiliate network for content creators and publishersnot ReferralCandy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ReferralCandy

  • Limited transparency on pricing tiers without account registration
  • Primary focus on Shopify integration limits effectiveness for non-Shopify platforms
  • Email CC/BCC limitations for looping in stakeholders

Awin

  • Pricing not published, available by quote only
  • Commission structure and payment thresholds not disclosed

Pricing, plan by plan

ReferralCandy

Free

No published plan breakdown. See the ReferralCandy review.

Awin

Free

No published plan breakdown. See the Awin review.

Which should you pick?

Choose ReferralCandy if

  • You need automated referral tracking.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want customizable rewards.
ReferralCandy review

Choose Awin if

  • You need global publisher network.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Questions people ask

Is ReferralCandy or Awin better?
Neither clearly leads. ReferralCandy starts at Free and Awin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ReferralCandy or Awin?
ReferralCandy starts at Free and Awin at Free.
Does ReferralCandy or Awin run on more platforms?
ReferralCandy runs on Web, Shopify. Awin runs on Web, Mobile.
Can I use ReferralCandy for free?
Both have a free tier, so you can try either at no cost before committing.
What is ReferralCandy best used for?
ReferralCandy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Awin is typically brought in for.
What can ReferralCandy do that Awin cannot?
ReferralCandy covers Automated referral tracking, Customizable rewards, Email campaigns, Fraud detection. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Shopify, WooCommerce, BigCommerce, Magento.

Answered from the vendors’ own pages

ReferralCandy: Does ReferralCandy work with Shopify?

Yes, ReferralCandy integrates natively with Shopify with one-click installation, making it easy to set up referral programs on Shopify stores.

Source
ReferralCandy: What types of rewards can I offer?

ReferralCandy supports multiple reward types including store credit, discount coupons, PayPal cash transfers, gift cards, and free products.

Source
ReferralCandy: Does ReferralCandy include fraud detection?

Yes, ReferralCandy includes built-in fraud detection to catch self-referrals and leaked coupon codes before payouts are processed.

Source
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Related pages

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