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Affiliate Marketing · head to head

Alyce vs Rakuten Advertising

A

Alyce

Affiliate Marketing

AI-powered gifting and direct mail platform

From
On request
Rated
-
Full reviewWebsite
Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alyce acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product; Rakuten Advertising account terminations without clear explanation
  • They diverge on capability: Alyce covers AI gift recommendations, Rakuten Advertising covers Global publisher network.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alyce and Rakuten Advertising actually diverge.

Attributes where Alyce and Rakuten Advertising differ
AttributeAlyceRakuten Advertising
Pricing modelsubscriptiontransaction
Founded20151997

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alyce

  • AI gift recommendations
  • Personal gifting
  • Donation options
  • Recipient research
  • Engagement analytics
  • Salesforce
  • HubSpot
  • Outreach

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Alyce

  • affiliate marketing management
  • Workflow automation
  • Reporting

Rakuten Advertising

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alyce

  • Acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
  • alyce.com no longer resolves

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Pricing, plan by plan

Alyce

On request
  • GrowthFree
    • Custom pricing
    • AI recommendations
    • CRM integration

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Which should you pick?

Choose Alyce if

  • You need ai gift recommendations.
  • You also want personal gifting.
Alyce review

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Questions people ask

Is Alyce or Rakuten Advertising better?
Neither clearly leads. Alyce starts at On request and Rakuten Advertising at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alyce or Rakuten Advertising?
Alyce starts at On request and Rakuten Advertising at On request.
Does Alyce or Rakuten Advertising run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Alyce best used for?
Alyce is most often used for affiliate marketing management, workflow automation, reporting.
What can Alyce do that Rakuten Advertising cannot?
Alyce covers AI gift recommendations, Personal gifting, Donation options, Recipient research. Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. Both handle Web support.

Answered from the vendors’ own pages

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
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