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Employee Engagement · head to head

Qualtrics EmployeeXM vs Zonka Feedback

Qualtrics EmployeeXM logo

Qualtrics EmployeeXM

Employee Engagement

Turn employee feedback into action

From
On request
Rated
-
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Qualtrics EmployeeXM pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Qualtrics EmployeeXM covers Engagement surveys, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Qualtrics EmployeeXM and Zonka Feedback actually diverge.

Attributes where Qualtrics EmployeeXM and Zonka Feedback differ
AttributeQualtrics EmployeeXMZonka Feedback
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
CategoryEmployee EngagementSurveys
Founded2002Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qualtrics EmployeeXM

  • Engagement surveys
  • Pulse surveys
  • Lifecycle surveys
  • AI-powered insights
  • Predictive analytics
  • Action planning
  • Manager enablement
  • 360-degree feedback

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Qualtrics EmployeeXM

  • Organizations wanting employee experience tools priced against their own headcount rather than a flat seat feenot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Qualtrics EmployeeXM
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Qualtrics EmployeeXM
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Qualtrics EmployeeXM
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Qualtrics EmployeeXM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qualtrics EmployeeXM

  • Pricing is not published for either the People Engage or People Lifecycle products; both require submitting a Request Pricing form to Qualtrics
  • Pricing is based on employee count rather than a flat platform fee, so cost scales with organization size

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Qualtrics EmployeeXM

On request
  • Essentials$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Basic analytics
  • Business$undefined/month
    • Everything in Essentials
    • AI insights
    • Predictive analytics
  • Enterprise$undefined/month
    • Everything in Business
    • Custom integrations
    • Advanced security

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Qualtrics EmployeeXM if

  • You need engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Qualtrics EmployeeXM review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Qualtrics EmployeeXM or Zonka Feedback better?
Neither clearly leads. Qualtrics EmployeeXM starts at On request and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qualtrics EmployeeXM or Zonka Feedback?
Qualtrics EmployeeXM starts at On request and Zonka Feedback at On request.
Does Qualtrics EmployeeXM or Zonka Feedback run on more platforms?
Qualtrics EmployeeXM runs on Web, Ios, Android, Api. Zonka Feedback runs on Web, iOS, Android.
What is Qualtrics EmployeeXM best used for?
Qualtrics EmployeeXM is most often used for organizations wanting employee experience tools priced against their own headcount rather than a flat seat fee. Of those, organizations wanting employee experience tools priced against their own headcount rather than a flat seat fee is not what Zonka Feedback is typically brought in for.
What can Qualtrics EmployeeXM do that Zonka Feedback cannot?
Qualtrics EmployeeXM covers Engagement surveys, Pulse surveys, Lifecycle surveys, AI-powered insights. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Qualtrics EmployeeXM: Does Qualtrics offer a free demo or trial?

Yes, Qualtrics offers a free product tour and demo request option. Prospects can see the platform directly through an on-demand demo or schedule a consultation with the sales team to understand how it works.

Source
Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Qualtrics EmployeeXM: What does Qualtrics' Employee Experience platform measure?

Qualtrics measures employee experience across the entire lifecycle including candidate experience, onboarding, development, pulse listening, and exit. The platform provides real-time dashboards and analytics to track engagement, predict attrition, and measure the impact of initiatives on business outcomes.

Source
Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Qualtrics EmployeeXM: How does Qualtrics differ from annual engagement surveys?

Qualtrics enables continuous listening with real-time pulse surveys and lifecycle feedback, rather than relying on annual surveys. It automatically analyzes thousands of open-text comments using AI to surface trending themes. Organizations with increased employee listening see up to 25 points higher engagement.

Source
Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

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