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Manufacturing · head to head

GENESIS Version 11 vs Prodsmart

GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite
Prodsmart logo

Prodsmart

Manufacturing

Mobile manufacturing execution for small plants, acquired by Autodesk and folded into Fusion Operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.; Prodsmart the product has been absorbed into the Autodesk Fusion family, so the standalone brand, pricing page and channel that earlier reviews describe no longer reflect how it is bought, and buyers must evaluate the current Autodesk packaging instead.
  • They diverge on capability: GENESIS Version 11 covers Unlimited tag licensing, Prodsmart covers Mobile shop floor declarations.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GENESIS Version 11 and Prodsmart actually diverge.

Attributes where GENESIS Version 11 and Prodsmart differ
AttributeGENESIS Version 11Prodsmart
PlatformsWindows, Web, iOS, AndroidWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

Only in Prodsmart

  • Mobile shop floor declarations
  • No controller integration required
  • Traceability
  • Live production status
  • Basic OEE
  • Maintenance records

What people use each for

The jobs each tool is most often brought in to do.

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Prodsmart
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Prodsmart
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Prodsmart
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Prodsmart

Prodsmart

  • A small manufacturer with older machines that cannot be connected to any network without a costly retrofitnot GENESIS Version 11
  • A plant that needs lot traceability for a customer or regulatory audit and currently keeps it on papernot GENESIS Version 11
  • A shop wanting live work order status without installing terminals and cabling on the floornot GENESIS Version 11
  • An Autodesk Fusion user looking for an operations layer from the same vendor as its CAD and CAMnot GENESIS Version 11

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Prodsmart

  • The product has been absorbed into the Autodesk Fusion family, so the standalone brand, pricing page and channel that earlier reviews describe no longer reflect how it is bought, and buyers must evaluate the current Autodesk packaging instead.
  • All data originates from operator declarations, so accuracy depends entirely on shop floor discipline, and a plant that cannot enforce scanning gets confident charts built on incomplete input.
  • Because it reads nothing from machines, it cannot detect a stoppage the operator does not report, which means downtime analysis captures what people admit to rather than what happened.
  • Scheduling and planning are shallow compared with a full MES or ERP, so most customers still plan elsewhere and use Prodsmart for execution only.
  • Support and account management now run through a very large software vendor, and small manufacturers frequently report longer response paths than they had with the original company.

Pricing, plan by plan

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Prodsmart

On request
  • Prodsmart (Autodesk Fusion Operations)$undefined/year
    • Mobile shop floor execution
    • Traceability and production reporting
    • Sold within the Autodesk Fusion product family

Which should you pick?

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Choose Prodsmart if

  • You need mobile shop floor declarations.
  • You work on Web, iOS, Android.
  • You also want no controller integration required.
Prodsmart review

Questions people ask

Is GENESIS Version 11 or Prodsmart better?
Neither clearly leads. GENESIS Version 11 starts at On request and Prodsmart at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GENESIS Version 11 or Prodsmart?
GENESIS Version 11 starts at On request and Prodsmart at On request.
Does GENESIS Version 11 or Prodsmart run on more platforms?
GENESIS Version 11 runs on Windows, Web, iOS, Android. Prodsmart runs on Web, iOS, Android.
What is GENESIS Version 11 best used for?
GENESIS Version 11 is most often used for a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion, a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram, a water utility wanting pump station status on a gis map alongside historised flow and pressure data, a mitsubishi electric factory automation site wanting supervisory visualisation from the same vendor as the controllers. Of those, a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion and a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram are not what Prodsmart is typically brought in for.
What can GENESIS Version 11 do that Prodsmart cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX. Prodsmart covers Mobile shop floor declarations, No controller integration required, Traceability, Live production status.

Answered from the vendors’ own pages

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Prodsmart: Who owns Prodsmart?

Autodesk acquired it in 2022 and has integrated it into the Fusion product family as its operations offering.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Prodsmart: Does it need my machines to be connected?

No. That is the central design decision. Operators declare production on mobile devices.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Prodsmart: Is it a full MES?

It covers execution, traceability and basic OEE. Detailed scheduling, quality workflows and controller level data are not its scope.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

Prodsmart: Can I still buy it as a standalone product?

It is sold through Autodesk. Confirm the current packaging and pricing with Autodesk rather than relying on pre acquisition material.

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