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Manufacturing · head to head

GENESIS Version 11 vs QAD Redzone

GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite
QAD Redzone logo

QAD Redzone

Manufacturing

Connected workforce platform for food and beverage plants, sold per production line with coaching included

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.; QAD Redzone licensing is per production line and per site, so a plant running many short lines pays far more than a plant with a few long ones producing the same volume, and the pricing unit is not comparable with per user or per machine products.
  • They diverge on capability: GENESIS Version 11 covers Unlimited tag licensing, QAD Redzone covers Line side tablets.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GENESIS Version 11 and QAD Redzone actually diverge.

Attributes where GENESIS Version 11 and QAD Redzone differ
AttributeGENESIS Version 11QAD Redzone
PlatformsWindows, Web, iOS, AndroidWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

Only in QAD Redzone

  • Line side tablets
  • Crew based performance
  • Structured escalation
  • Digital quality checks
  • Coaching programme
  • Plant and network reporting

What people use each for

The jobs each tool is most often brought in to do.

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot QAD Redzone
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot QAD Redzone
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot QAD Redzone
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot QAD Redzone

QAD Redzone

  • A food plant losing output to unrecorded short stoppages that nobody escalates during a shiftnot GENESIS Version 11
  • A CPG manufacturer wanting crews to own line targets rather than receive them from a weekly reportnot GENESIS Version 11
  • A plant replacing paper food safety and quality check sheets with time stamped digital recordsnot GENESIS Version 11
  • A multi site group looking for comparable productivity reporting across plants running similar linesnot GENESIS Version 11

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

QAD Redzone

  • Licensing is per production line and per site, so a plant running many short lines pays far more than a plant with a few long ones producing the same volume, and the pricing unit is not comparable with per user or per machine products.
  • The result depends on a change programme, and where plant leadership treats it as a software rollout and skips the coaching discipline, the tablets become expensive downtime logs and the promised gains do not appear.
  • Data comes largely from crew input plus simple sensors rather than deep controller integration, so a plant expecting automatic capture from its process control system will need additional work or a different product.
  • QAD acquired it in 2022 and QAD is owned by a private equity firm, so buyers who do not run QAD ERP should ask directly how long standalone deployments remain a strategic priority and what integration commitments exist in writing.
  • It suits repetitive process lines and fits badly in low volume high mix discrete manufacturing, where crews, targets and changeover patterns do not have the regularity the model assumes.

Pricing, plan by plan

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

QAD Redzone

On request
  • QAD Redzone$undefined/year
    • Per production line and per site licensing
    • Line side tablet application
    • Initial coaching and deployment programme

Which should you pick?

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Choose QAD Redzone if

  • You need line side tablets.
  • You work on Web, iOS, Android.
  • You also want crew based performance.
QAD Redzone review

Questions people ask

Is GENESIS Version 11 or QAD Redzone better?
Neither clearly leads. GENESIS Version 11 starts at On request and QAD Redzone at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GENESIS Version 11 or QAD Redzone?
GENESIS Version 11 starts at On request and QAD Redzone at On request.
Does GENESIS Version 11 or QAD Redzone run on more platforms?
GENESIS Version 11 runs on Windows, Web, iOS, Android. QAD Redzone runs on Web, iOS, Android.
What is GENESIS Version 11 best used for?
GENESIS Version 11 is most often used for a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion, a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram, a water utility wanting pump station status on a gis map alongside historised flow and pressure data, a mitsubishi electric factory automation site wanting supervisory visualisation from the same vendor as the controllers. Of those, a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion and a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram are not what QAD Redzone is typically brought in for.
What can GENESIS Version 11 do that QAD Redzone cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX. QAD Redzone covers Line side tablets, Crew based performance, Structured escalation, Digital quality checks.

Answered from the vendors’ own pages

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

QAD Redzone: Who owns Redzone?

QAD acquired it in 2022. QAD itself is owned by Thoma Bravo.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

QAD Redzone: Is the coaching optional?

In practice no. The customers who skip it are the ones who report no measurable improvement.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

QAD Redzone: Does it connect to my PLCs?

It can take signals from equipment, but the model is built around crew input at line side tablets rather than deep controller integration.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

QAD Redzone: How is it priced?

Per production line and per site, not per user, which changes the comparison against most other manufacturing software.

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