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Manufacturing · head to head

Flow Software vs GENESIS Version 11

Flow Software logo

Flow Software

Manufacturing

Manufacturing KPI and OEE calculation engine with published list prices, licensed by measure count

From
$11390/one-time
Rated
-
Full reviewWebsite
GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Flow Software the 11,390 dollar Starter licence caps at 250 measures and events, which a multi-line plant exhausts quickly once each line contributes a dozen calculations, forcing a jump to the 62,230 dollar tier.; GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • They diverge on capability: Flow Software covers Calculation engine, GENESIS Version 11 covers Unlimited tag licensing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Flow Software and GENESIS Version 11 actually diverge.

Attributes where Flow Software and GENESIS Version 11 differ
AttributeFlow SoftwareGENESIS Version 11
Starting price$11390/one-timeOn request
Pricing modelOne-time purchasequote
PlatformsWindows, WebWindows, Web, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flow Software

  • Calculation engine
  • Measure model
  • Historian connectors
  • Manual data entry
  • Event framing
  • Excel and Power BI output
  • Flow dashboards
  • AI Gateway

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

What people use each for

The jobs each tool is most often brought in to do.

Flow Software

  • A brewery replacing a fragile network of OEE spreadsheets with governed calculations from the same historian datanot GENESIS Version 11
  • Reporting specific energy consumption per tonne against an ISO 50001 audit where the calculation method must be documentednot GENESIS Version 11
  • Feeding Power BI plant dashboards from a historian without giving analysts direct tag-level accessnot GENESIS Version 11
  • A site that needs lab results typed in and combined with automated tag data in the same yield calculationnot GENESIS Version 11

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Flow Software
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Flow Software
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Flow Software
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Flow Software

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flow Software

  • The 11,390 dollar Starter licence caps at 250 measures and events, which a multi-line plant exhausts quickly once each line contributes a dozen calculations, forcing a jump to the 62,230 dollar tier.
  • The Unlimited licence requires every engine on a single server or VM, so any multi-server or multi-site topology goes straight to Distributed at roughly double the price with no intermediate option.
  • Maintenance renews at about fifteen percent of the installed base annually, so a large perpetual estate carries a five-figure recurring cost that the headline perpetual price hides.
  • It is a Windows product with a Microsoft data stack, so Linux or container-native deployment strategies do not apply and the server has to be managed on the plant Windows estate.
  • It calculates and reports but does not collect from equipment itself, so an existing historian or OPC layer is a prerequisite and Flow adds cost on top of that rather than replacing it.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Pricing, plan by plan

Flow Software

$11390/one-time
  • Starter$11390/one-time
    • 250 KPI measures and events
    • Single server deployment
    • First year of software maintenance included
  • Unlimited$62230/one-time
    • Unlimited KPI measures and events
    • All engines must run on one server or dedicated VM
    • First year of maintenance included
  • Distributed$128450/one-time
    • Unlimited measures with engines distributed across multiple servers
    • Required for multi-server and multi-site deployments
    • Available as an annual subscription at 34,250 USD instead

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Which should you pick?

Choose Flow Software if

  • You need calculation engine.
  • You work on Windows, Web.
  • You also want measure model.
Flow Software review

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Questions people ask

Is Flow Software or GENESIS Version 11 better?
Neither clearly leads. Flow Software starts at $11390/one-time and GENESIS Version 11 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flow Software or GENESIS Version 11?
Flow Software starts at $11390/one-time and GENESIS Version 11 at On request.
Does Flow Software or GENESIS Version 11 run on more platforms?
Flow Software runs on Windows, Web. GENESIS Version 11 runs on Windows, Web, iOS, Android.
What is Flow Software best used for?
Flow Software is most often used for a brewery replacing a fragile network of oee spreadsheets with governed calculations from the same historian data, reporting specific energy consumption per tonne against an iso 50001 audit where the calculation method must be documented, feeding power bi plant dashboards from a historian without giving analysts direct tag-level access, a site that needs lab results typed in and combined with automated tag data in the same yield calculation. Of those, a brewery replacing a fragile network of oee spreadsheets with governed calculations from the same historian data and reporting specific energy consumption per tonne against an iso 50001 audit where the calculation method must be documented are not what GENESIS Version 11 is typically brought in for.
What can Flow Software do that GENESIS Version 11 cannot?
Flow Software covers Calculation engine, Measure model, Historian connectors, Manual data entry. GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX.

Answered from the vendors’ own pages

Flow Software: Does Flow publish real prices?

Yes. Starter is 11,390 USD perpetual for 250 measures, Unlimited is 62,230 USD perpetual or 16,595 USD a year, and Distributed is 128,450 USD perpetual or 34,250 USD a year.

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Flow Software: Is perpetual licensing still offered?

Yes, at every tier, with the first year of maintenance included and renewal at roughly fifteen percent per year. Subscription is available on Unlimited and Distributed only.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Flow Software: Do I need a historian as well?

Effectively yes. Flow reads from historians, databases and OPC sources; it is a calculation layer, not a data collector.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Flow Software: What counts as a measure?

Each configured KPI or event definition. A single line typically consumes ten to thirty, which is what makes the 250 Starter cap tighter than it looks.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

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