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Manufacturing · head to head

GENESIS Version 11 vs Sight Machine

GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite
Sight Machine logo

Sight Machine

Manufacturing

Enterprise manufacturing data platform that builds a plant data model rather than a dashboard

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.; Sight Machine onboarding is a data engineering project measured in months per plant, so value arrives long after the contract starts and the internal sponsor needs the patience and budget to survive that gap.
  • They diverge on capability: GENESIS Version 11 covers Unlimited tag licensing, Sight Machine covers Unified plant data model.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GENESIS Version 11 and Sight Machine actually diverge.

Attributes where GENESIS Version 11 and Sight Machine differ
AttributeGENESIS Version 11Sight Machine
PlatformsWindows, Web, iOS, AndroidWeb, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

Only in Sight Machine

  • Unified plant data model
  • Broad ingestion
  • Cross plant benchmarking
  • Root cause analysis
  • Natural language querying
  • Cloud data platform delivery

What people use each for

The jobs each tool is most often brought in to do.

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Sight Machine
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Sight Machine
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Sight Machine
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Sight Machine

Sight Machine

  • A corporate operations team that cannot compare plant performance because every site defines a stoppage differentlynot GENESIS Version 11
  • A manufacturer whose historian data is plentiful but has never been modelled into anything a business can querynot GENESIS Version 11
  • A group standardising manufacturing reporting into a cloud data warehouse alongside finance and supply chain datanot GENESIS Version 11
  • A quality organisation investigating a defect that appears at several plants with different equipmentnot GENESIS Version 11

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Sight Machine

  • Onboarding is a data engineering project measured in months per plant, so value arrives long after the contract starts and the internal sponsor needs the patience and budget to survive that gap.
  • It assumes the instrumentation already exists, so a plant whose machines produce no usable data gets nothing from a data platform and needs to solve connectivity first with a different class of product.
  • Pricing scales with plants and data volume and is never published, which puts it out of reach for single site manufacturers regardless of how relevant the capability sounds.
  • It is not an MES and does not control or execute anything, so it sits on top of the operational systems and adds a layer to maintain rather than replacing one.
  • Success depends on a central team that owns definitions and enforces them, and in groups where plants retain autonomy the standardisation the platform provides gets quietly ignored at site level.

Pricing, plan by plan

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Sight Machine

On request
  • Sight Machine$undefined/year
    • Enterprise manufacturing data platform
    • Per plant onboarding and modelling services
    • Cross site analytics and benchmarking

Which should you pick?

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Choose Sight Machine if

  • You need unified plant data model.
  • You work on Web, API.
  • You also want broad ingestion.
Sight Machine review

Questions people ask

Is GENESIS Version 11 or Sight Machine better?
Neither clearly leads. GENESIS Version 11 starts at On request and Sight Machine at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GENESIS Version 11 or Sight Machine?
GENESIS Version 11 starts at On request and Sight Machine at On request.
Does GENESIS Version 11 or Sight Machine run on more platforms?
GENESIS Version 11 runs on Windows, Web, iOS, Android. Sight Machine runs on Web, API.
What is GENESIS Version 11 best used for?
GENESIS Version 11 is most often used for a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion, a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram, a water utility wanting pump station status on a gis map alongside historised flow and pressure data, a mitsubishi electric factory automation site wanting supervisory visualisation from the same vendor as the controllers. Of those, a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion and a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram are not what Sight Machine is typically brought in for.
What can GENESIS Version 11 do that Sight Machine cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX. Sight Machine covers Unified plant data model, Broad ingestion, Cross plant benchmarking, Root cause analysis.

Answered from the vendors’ own pages

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Sight Machine: Is this an OEE product?

It can produce OEE, but buying it for OEE alone is expensive. The reason to buy it is cross plant data standardisation.

GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Sight Machine: Does it need a historian?

It reads from historians, control systems and MES. Some source of machine data is a prerequisite.

GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Sight Machine: How long does a plant take to onboard?

Plan in months per plant, depending on how many sources and how inconsistent the existing definitions are.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

Sight Machine: Who is the buyer?

A corporate manufacturing, quality or digital function. It is rarely a plant level purchase.

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