Real Estate · pricing
Placester pricing
Placester publishes a single tier. Below is what it costs, what it covers, and how that compares with the real estate tools listed alongside it.
As of 1 September 2026, Placester pricing is on request. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 1
- Free tier
- Not on record
Placester plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Placester | On request | 2 | Entry tier |
What the product covers
The full Placester feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- IDX property search
- Lead capture forms
- AI site generation
- NAR REALTOR Benefits access
- Templates and customisation
- SEO and blogging tools
People bring Placester in for an individual agent wanting an idx-compliant website without a custom build or web developer, a nar member wanting to access placester through the realtor benefits program rather than a separate paid vendor, a small brokerage needing consistent branded websites across multiple agents, an agent wanting a fast, ai-assisted website setup rather than a fully custom design process. If that is not the job you are buying for, the alternatives to Placester are worth a look before you commit to a tier.
How that compares in Real Estate
Too few real estate tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Placester (this page) | On request | quote | - | |
| Reonomy | On request | quote | - | vs Placester |
| CREXi | Free | Free core marketplace; paid PRO subscriptions and separate Intelligence data product | - | vs Placester |
| ARGUS Enterprise | On request | quote | - | vs Placester |
| CoStar | On request | quote | - | vs Placester |
| VTS | On request | quote | - | vs Placester |
| Zillow | On request | quote | - | vs Placester |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Placester badges page.
Before you pay for Placester
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at On request. With no free tier on record, the cheapest way to answer the rest is to compare Placester against the tools that do have one before committing.
Placester runs on web, and is published by Placester of Boston, Massachusetts, United States. The full record is on the Placester review, and the rest of the category is under best real estate tools.
Placester pricing questions
- How much does Placester cost?
- Placester publishes a single tier, Placester, at On request.
- Does Placester have a free plan?
- Not on the record we hold: Placester is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- Which real estate tools can I use without paying?
- 2 of the 8 real estate tools listed alongside Placester have a free tier: CREXi, LoopNet.
- What am I actually paying for with Placester?
- The record lists 6 features across 1 area: other. In practice it is brought in for an individual agent wanting an idx-compliant website without a custom build or web developer, a nar member wanting to access placester through the realtor benefits program rather than a separate paid vendor, a small brokerage needing consistent branded websites across multiple agents.
- Does Placester charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Placester prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Placester against before paying?
- The closest real estate tools in this directory are Reonomy, CREXi, ARGUS Enterprise, CoStar. Each has a side-by-side comparison with Placester covering price, platforms and features.