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Software · head to head

Pipedrive vs SpyFu

Pipedrive logo

Pipedrive

Software

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

Software

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Pipedrive email account connectivity restricted to maximum of five email accounts per user; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • They diverge on capability: Pipedrive covers Visual pipeline, SpyFu covers Competitor Keyword Research.

Where they differ

Only the attributes on which Pipedrive and SpyFu actually diverge.

Attributes where Pipedrive and SpyFu differ
AttributePipedriveSpyFu
Starting priceOn request$29/month
PlatformsWeb, iOS, Androidweb, api
Founded20102005

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot SpyFu
  • Multi-channel communication with email and calendar syncnot SpyFu
  • Sales automation for small to mid-market teamsnot SpyFu

SpyFu

  • Researching a competitor's paid search strategynot Pipedrive
  • Finding organic keyword gapsnot Pipedrive
  • Tracking weekly keyword rank changesnot Pipedrive
  • Building white-label SEO/PPC reports for clientsnot Pipedrive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is Pipedrive or SpyFu better?
Neither clearly leads. Pipedrive starts at On request and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pipedrive or SpyFu?
Pipedrive starts at On request and SpyFu at $29/month.
Does Pipedrive or SpyFu run on more platforms?
Pipedrive runs on Web, iOS, Android. SpyFu runs on web, api.
What is Pipedrive best used for?
Pipedrive is most often used for sales pipeline management with kanban-style dashboards, multi-channel communication with email and calendar sync, sales automation for small to mid-market teams. Of those, sales pipeline management with kanban-style dashboards and multi-channel communication with email and calendar sync are not what SpyFu is typically brought in for.
What can Pipedrive do that SpyFu cannot?
Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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