Softwr

Influencer Marketing · head to head

Dovetale vs OpenInfluence

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
O

OpenInfluence

Influencer Marketing

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Dovetale covers Application management, OpenInfluence covers Campaign tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and OpenInfluence actually diverge.

Attributes where Dovetale and OpenInfluence differ
AttributeDovetaleOpenInfluence
Pricing modelfreemiumopen-source
PlatformsWebWeb, Self-hosted, Api
Founded20062019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration
  • Shopify

Only in OpenInfluence

  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization
  • Custom APIs

Both cover

  • Creator discovery
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot OpenInfluence
  • Product giftingnot OpenInfluence
  • Affiliate programsnot OpenInfluence
  • Ambassador programsnot OpenInfluence

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Which should you pick?

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.
Dovetale review

Choose OpenInfluence if

  • You need campaign tracking.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want analytics engine.
OpenInfluence review

Questions people ask

Is Dovetale or OpenInfluence better?
Neither clearly leads. Dovetale starts at Free and OpenInfluence at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or OpenInfluence?
Dovetale starts at Free and OpenInfluence at Free.
Does Dovetale or OpenInfluence run on more platforms?
Dovetale runs on Web. OpenInfluence runs on Web, Self-hosted, Api.
Can I use Dovetale for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what OpenInfluence is typically brought in for.
What can Dovetale do that OpenInfluence cannot?
Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. OpenInfluence covers Campaign tracking, Analytics engine, Custom workflows, API endpoints. Both handle Creator discovery, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
Share

Related pages

More on Dovetale

More on OpenInfluence

Keep looking

Other head to heads