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NewsWhip vs Supermetrics

NewsWhip logo

NewsWhip

News

Viral content tracking and audience insights for media companies

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: NewsWhip no pricing published on website; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: NewsWhip covers Viral content tracking, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NewsWhip and Supermetrics actually diverge.

Attributes where NewsWhip and Supermetrics differ
AttributeNewsWhipSupermetrics
Starting priceOn request€49/month
Pricing modelquotesubscription
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryNewsMarketing
Founded20112010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NewsWhip

  • Viral content tracking
  • Social media monitoring
  • Competitor intelligence
  • Trend identification
  • Custom dashboards
  • Alert system
  • Content recommendations
  • Audience insights

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

NewsWhip

  • Viral trackingnot Supermetrics
  • Trend identificationnot Supermetrics
  • Competitor monitoringnot Supermetrics
  • Audience insightsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot NewsWhip
  • Loading advertising data into BigQuery or Snowflake for reportingnot NewsWhip
  • Automating recurring client marketing reports at an agencynot NewsWhip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NewsWhip

  • No pricing published on website

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

NewsWhip

On request
  • Enterprise$undefined/custom
    • Viral tracking
    • Competitor analysis
    • Trend identification

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose NewsWhip if

  • You need viral content tracking.
  • You also want social media monitoring.
NewsWhip review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is NewsWhip or Supermetrics better?
Neither clearly leads. NewsWhip starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NewsWhip or Supermetrics?
NewsWhip starts at On request and Supermetrics at €49/month.
Does NewsWhip or Supermetrics run on more platforms?
NewsWhip runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is NewsWhip best used for?
NewsWhip is most often used for viral tracking, trend identification, competitor monitoring, audience insights. Of those, viral tracking and trend identification are not what Supermetrics is typically brought in for.
What can NewsWhip do that Supermetrics cannot?
NewsWhip covers Viral content tracking, Social media monitoring, Competitor intelligence, Trend identification. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

NewsWhip: What does NewsWhip cost?

NewsWhip does not publish pricing on its website. The company directs customers to request a demo to receive custom pricing based on their needs.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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