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Software · head to head

Customer.io vs Talkwalker

Customer.io logo

Customer.io

Software

Data-driven messaging for teams getting started, scaling and beyond

From
On request
Rated
-
Full reviewWebsite
Talkwalker logo

Talkwalker

Software

Consumer intelligence to accelerate your brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Customer.io essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Where they differ

Only the attributes on which Customer.io and Talkwalker actually diverge.

Attributes where Customer.io and Talkwalker differ
AttributeCustomer.ioTalkwalker
FoundedUnknown2009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customer.io

Nothing recorded that Talkwalker does not also cover.

Only in Talkwalker

  • Social listening
  • Image recognition
  • Sentiment analysis
  • Influencer identification
  • Crisis detection
  • Hootsuite
  • Salesforce
  • Tableau

What people use each for

The jobs each tool is most often brought in to do.

Customer.io

No use cases recorded yet. See the Customer.io review.

Talkwalker

  • Brand monitoringnot Customer.io
  • Competitive intelligencenot Customer.io
  • Crisis managementnot Customer.io
  • Campaign measurementnot Customer.io
  • Market researchnot Customer.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customer.io

  • Essentials plan caps at 5,000 profiles (people and objects) and 1,000,000 monthly emails, with overages billed at $0.12 per 1,000 emails beyond that
  • Standard and Premium tiers show custom pricing only, and Enterprise is negotiated rate, so three of the four published tiers require a sales conversation
  • Monthly plans accept credit card only; annual billing via invoice (ACH/wire) requires the annual commitment

Talkwalker

  • Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Pricing, plan by plan

Customer.io

On request

No published plan breakdown. See the Customer.io review.

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Customer.io if

Nothing in the data separates Customer.io from Talkwalker on the points above - pick on price and on how each one feels to use.

Customer.io review

Choose Talkwalker if

  • You need social listening.
  • You also want image recognition.
Talkwalker review

Questions people ask

Is Customer.io or Talkwalker better?
Neither clearly leads. Customer.io starts at On request and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customer.io or Talkwalker?
Customer.io starts at On request and Talkwalker at On request.
Does Customer.io or Talkwalker run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What can Customer.io do that Talkwalker cannot?
Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification.
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Related pages

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