Is Ahrefs or Planoly better?

Neither clearly leads. Ahrefs starts at $29/month and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Ahrefs or Planoly?

Ahrefs starts at $29/month and Planoly at $14/month.

Does Ahrefs or Planoly run on more platforms?

Ahrefs runs on Web. Planoly runs on web, ios, android.

What is Ahrefs best used for?

Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Planoly is typically brought in for.

What can Ahrefs do that Planoly cannot?

Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Marketing · head to head

Ahrefs vs Planoly

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From: $29/month
Rated: -

Full review Website

Planoly

Social Media & Content

Visual social media planning, scheduling, and link-in-bio platform

From: $14/month
Rated: -

Full review Website

The short version

Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.
They diverge on capability: Ahrefs covers Site Explorer, Planoly covers Visual grid planning.

Where they differ

Only the attributes on which Ahrefs and Planoly actually diverge.

Attributes where Ahrefs and Planoly differ
Attribute	Ahrefs	Planoly
Starting price	$29/month	$14/month
Pricing model	Unknown	subscription
Platforms	Web	web, ios, android
Category	Marketing	Social Media & Content
Founded	2010	Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Competitive analysis
Backlink checker
Keyword research

Only in Planoly

Visual grid planning
Auto-posting
AI content ideas
Link in bio
DM and comment automation
Media library
Analytics

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

SEO researchnot Planoly
Competitor analysisnot Planoly
Content planningnot Planoly
Backlink analysisnot Planoly
Rank trackingnot Planoly

Planoly

Planning an Instagram feed grid before postingnot Ahrefs
Scheduling and auto-publishing across multiple social networksnot Ahrefs
Selling digital products or merch via a link-in-bio pagenot Ahrefs
Automating Instagram DM replies for lead capturenot Ahrefs
Managing content for multiple clients as an agencynot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
Enterprise at $1,499 a month requires an annual commitment
Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
The $29 Starter plan covers search and competitive research basics rather than the full toolset

Planoly

The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Pricing, plan by plan

Ahrefs

$29/month

Starter$29/month
- Core keyword research
- Backlink analysis
- Competitor research
Lite$129/month
Standard$249/month
Advanced$449/month

Planoly

$14/month

Starter$14/month
- 1 social set
- Unlimited uploads
- 1 user
Growth$24/month
- 2 social sets
- Unlimited uploads
- 2 users
Pro$47/month
- 6 social sets
- Unlimited uploads
- 6 users

Which should you pick?

Choose Ahrefs if

You need site explorer.
You also want keywords explorer.

Ahrefs review

Choose Planoly if

You need visual grid planning.
You work on web, ios, android.
You also want auto-posting.

Planoly review

Questions people ask

Is Ahrefs or Planoly better?: Neither clearly leads. Ahrefs starts at $29/month and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Planoly?: Ahrefs starts at $29/month and Planoly at $14/month.
Does Ahrefs or Planoly run on more platforms?: Ahrefs runs on Web. Planoly runs on web, ios, android.
What is Ahrefs best used for?: Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Planoly is typically brought in for.
What can Ahrefs do that Planoly cannot?: Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source

Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source

Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source

Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source

Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source

Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source

Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source

Ahrefs vs Planoly

Ahrefs

Planoly

The short version

Where they differ

What each one covers

Only in Ahrefs

Only in Planoly

What people use each for

Ahrefs

Planoly

Where each one falls short

Ahrefs

Planoly

Pricing, plan by plan

Ahrefs

Planoly

Which should you pick?

Choose Ahrefs if

Choose Planoly if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Ahrefs

More on Planoly

Keep looking

Other head to heads