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Fleet Management · head to head

Motive vs Q88

Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Q88 logo

Q88

Maritime

Tanker vessel information platform

From
$200/month
Rated
-

The short version

  • Each has a real cost: Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.; Q88 the Internet Archive's capture of Q88 LLC's corporate homepage on 19 February 2016 stated Q88.com had 75% of the world-wide tanker industry onboard and served over 1,000 clients across four named products (Q88.com, Q88Dry.com, Milbros.com, Q88VMS.com), with no price figure published for any; this is a 2016 capture and figures are dated.
  • They diverge on capability: Motive covers ELD compliance, Q88 covers Vessel questionnaires.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Motive and Q88 actually diverge.

Attributes where Motive and Q88 differ
AttributeMotiveQ88
Starting priceOn request$200/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb, Api
CategoryFleet ManagementMaritime
FoundedUnknown2001

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

Only in Q88

  • Vessel questionnaires
  • Vetting support
  • Documentation management
  • Compliance tracking
  • Oil major systems
  • Chartering platforms
  • Fleet management
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Q88
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Q88
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Q88
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Q88

Q88

No use cases recorded yet. See the Q88 review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Q88

  • The Internet Archive's capture of Q88 LLC's corporate homepage on 19 February 2016 stated Q88.com had 75% of the world-wide tanker industry onboard and served over 1,000 clients across four named products (Q88.com, Q88Dry.com, Milbros.com, Q88VMS.com), with no price figure published for any; this is a 2016 capture and figures are dated.

Pricing, plan by plan

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Q88

$200/month
  • Vessel Manager$500/month
    • Q88 questionnaires
    • Vessel profiles
    • Documentation

Which should you pick?

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.

Choose Q88 if

  • You need vessel questionnaires.
  • You work on Web, Api.
  • You also want vetting support.

Questions people ask

Is Motive or Q88 better?
Neither clearly leads. Motive starts at On request and Q88 at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Motive or Q88?
Motive starts at On request and Q88 at $200/month.
Does Motive or Q88 run on more platforms?
Motive runs on Web, iOS, Android. Q88 runs on Web, Api.
What is Motive best used for?
Motive is most often used for a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor, an operator facing an insurance renewal that requires evidence of a driver coaching programme, a construction fleet tracking both vehicles and unpowered assets such as trailers and generators, a fleet suspecting fuel card misuse and wanting transactions matched against vehicle location. Of those, a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor and an operator facing an insurance renewal that requires evidence of a driver coaching programme are not what Q88 is typically brought in for.
What can Motive do that Q88 cannot?
Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring. Q88 covers Vessel questionnaires, Vetting support, Documentation management, Compliance tracking.

Answered from the vendors’ own pages

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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