Fleet Management · head to head
Motive vs NAVTOR
Motive
Fleet Management
ELD compliance, AI dashcams and spend management for North American commercial fleets
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.; NAVTOR specialized product focused only on maritime industry, not suitable for other domains
- They diverge on capability: Motive covers ELD compliance, NAVTOR covers Digital chart services.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Motive and NAVTOR actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Motive
- ELD compliance
- AI dashcams
- GPS tracking
- Driver safety scoring
- Vehicle diagnostics
- Spend management
Only in NAVTOR
- Digital chart services
- Passage planning
- Compliance management
- Fleet monitoring
- ECDIS systems
- Fleet management
- Classification societies
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Motive
- A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot NAVTOR
- An operator facing an insurance renewal that requires evidence of a driver coaching programmenot NAVTOR
- A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot NAVTOR
- A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot NAVTOR
NAVTOR
- Planning routes with weather integration and ENC chartsnot Motive
- Monitoring vessel emissions and UK ETS regulatory compliancenot Motive
- Replacing paper logbooks with digital navigational recordsnot Motive
- Connecting onboard systems with shore-based fleet managementnot Motive
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Motive
- Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
- Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
- Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
- The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
- Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.
NAVTOR
- Specialized product focused only on maritime industry, not suitable for other domains
- Requires subscription to PRIMAR or IC-ENC chart sources
Pricing, plan by plan
Motive
On request- Motive$undefined/year
- Per-vehicle subscription over a multi-year term
- Hardware supplied within the agreement rather than purchased outright
- Dashcams, asset trackers and spend management priced as separate lines
NAVTOR
$200/month- NavStation$500/month
- Digital charts
- Passage planning
- Compliance tools
Which should you pick?
Choose Motive if
- You need eld compliance.
- You work on Web, iOS, Android.
- You also want ai dashcams.
Questions people ask
- Is Motive or NAVTOR better?
- Neither clearly leads. Motive starts at On request and NAVTOR at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Motive or NAVTOR?
- Motive starts at On request and NAVTOR at $200/month.
- Does Motive or NAVTOR run on more platforms?
- Motive runs on Web, iOS, Android. NAVTOR runs on Web.
- What is Motive best used for?
- Motive is most often used for a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor, an operator facing an insurance renewal that requires evidence of a driver coaching programme, a construction fleet tracking both vehicles and unpowered assets such as trailers and generators, a fleet suspecting fuel card misuse and wanting transactions matched against vehicle location. Of those, a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor and an operator facing an insurance renewal that requires evidence of a driver coaching programme are not what NAVTOR is typically brought in for.
- What can Motive do that NAVTOR cannot?
- Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring. NAVTOR covers Digital chart services, Passage planning, Compliance management, Fleet monitoring.
Answered from the vendors’ own pages
Motive: Is Motive the same company as KeepTruckin?
Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.
NAVTOR: What are Electronic Navigational Charts (ENCs)?
ENCs are official digital charts used for maritime navigation. NAVTOR distributes ENCs from PRIMAR and IC-ENC in S-63 format and NAVTOR SENC format, covering over 15,800 official charts.
SourceMotive: Can hardware be bought outright?
It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.
NAVTOR: What is NAVTOR's PAYS pricing model?
PAYS (Pay As You Sail) charges vessels only for the chart cells they pass through during a voyage, while allowing navigators free access to any ENC for planning purposes before sailing.
SourceMotive: Does it work outside the United States?
Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.
NAVTOR: What is NavStation used for?
NavStation is NAVTOR's voyage planning software that integrates official ENC charts with overlays of navigational data to assist in route planning and voyage optimization.
SourceMotive: Are the driver facing cameras optional?
Yes, road facing only configurations are available, and fleets worried about driver retention often start there.
NAVTOR: What platforms does NAVTOR serve?
NAVTOR focuses on the maritime shipping industry, serving vessel operators, fleet managers, and navigation professionals with e-Navigation solutions and digital logbooks.
SourceRelated pages
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