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Marketing · head to head

Iterable vs Simple Analytics

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing information published on their site - contact sales required; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Iterable and Simple Analytics actually diverge.

Attributes where Iterable and Simple Analytics differ
AttributeIterableSimple Analytics
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
FoundedUnknown2016

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Iterable

Nothing recorded that Simple Analytics does not also cover.

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Iterable

  • Personalizing customer journeys across all channelsnot Simple Analytics
  • Optimizing retention through lifecycle messagingnot Simple Analytics
  • Driving upsells with intelligent segmentationnot Simple Analytics
  • Adapting campaigns based on real-time behaviornot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Iterable
  • Keeping visitor data hosted in the EU for GDPR purposesnot Iterable
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • no pricing information published on their site - contact sales required

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from Simple Analytics on the points above - pick on price and on how each one feels to use.

Iterable review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Iterable or Simple Analytics better?
Neither clearly leads. Iterable starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for Iterable and Free for Simple Analytics.
Does Iterable or Simple Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Iterable starts at On request.
What is Iterable best used for?
Iterable is most often used for personalizing customer journeys across all channels, optimizing retention through lifecycle messaging, driving upsells with intelligent segmentation, adapting campaigns based on real-time behavior. Of those, personalizing customer journeys across all channels and optimizing retention through lifecycle messaging are not what Simple Analytics is typically brought in for.
What can Iterable do that Simple Analytics cannot?
Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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