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Surveys · head to head

Formstack vs Medallia

Formstack logo

Formstack

Surveys

Form builder with document generation and e-signature

From
On request
Rated
-
Full reviewWebsite
Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Formstack more expensive than form builders that only collect, which is the fair comparison for simple use; Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • They diverge on capability: Formstack covers Form builder, Medallia covers Multi-channel feedback capture.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Formstack and Medallia actually diverge.

Attributes where Formstack and Medallia differ
AttributeFormstackMedallia
Pricing modelTiered monthly subscription published on the vendor site; HIPAA-capable plans priced separatelyquote
PlatformsWeb, CloudWeb, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Formstack

  • Form builder
  • Document generation
  • E-signature
  • Workflow routing
  • Salesforce integration
  • Compliance features

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

What people use each for

The jobs each tool is most often brought in to do.

Formstack

  • Processes where a submitted form must become a signed documentnot Medallia
  • Regulated intake needing HIPAA-capable handlingnot Medallia
  • Salesforce shops wanting forms and documents inside the CRMnot Medallia

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Formstack
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Formstack
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Formstack
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Formstack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Formstack

  • More expensive than form builders that only collect, which is the fair comparison for simple use
  • Document generation and signature sit in higher tiers, so the headline price is not the working price
  • The interface has accumulated features over a long life and shows it
  • Overkill where a form only needs to collect an answer

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Pricing, plan by plan

Formstack

On request

No published plan breakdown. See the Formstack review.

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Which should you pick?

Choose Formstack if

  • You need form builder.
  • You work on Web, Cloud.
  • You also want document generation.
Formstack review

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Questions people ask

Is Formstack or Medallia better?
Neither clearly leads. Formstack starts at On request and Medallia at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Formstack or Medallia?
Formstack starts at On request and Medallia at On request.
Does Formstack or Medallia run on more platforms?
Formstack runs on Web, Cloud. Medallia runs on Web, iOS, Android.
What is Formstack best used for?
Formstack is most often used for processes where a submitted form must become a signed document, regulated intake needing hipaa-capable handling, salesforce shops wanting forms and documents inside the crm. Of those, processes where a submitted form must become a signed document and regulated intake needing hipaa-capable handling are not what Medallia is typically brought in for.
What can Formstack do that Medallia cannot?
Formstack covers Form builder, Document generation, E-signature, Workflow routing. Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.

Answered from the vendors’ own pages

Formstack: What does Formstack cost?

It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.

Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Formstack: What makes it different from a plain form builder?

It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.

Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Formstack: Is it HIPAA compliant?

It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.

Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

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