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Marketing · head to head

Matomo vs uBlock Origin

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
uBlock Origin logo

uBlock Origin

Browser Extensions

Free, open-source ad content blocker

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; uBlock Origin cNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • They diverge on capability: Matomo covers Web analytics, uBlock Origin covers Ad blocking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and uBlock Origin actually diverge.

Attributes where Matomo and uBlock Origin differ
AttributeMatomouBlock Origin
Pricing modelfreemiumfree
PlatformsWeb, On-premiseChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
Founded20072014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in uBlock Origin

  • Ad blocking
  • Tracker blocking
  • Malware domain blocking
  • Custom filter lists
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot uBlock Origin
  • Self hosting analytics so visitor data stays on owned infrastructurenot uBlock Origin

uBlock Origin

  • Ad and tracker blocking in web browsersnot Matomo
  • Privacy protection while browsing the webnot Matomo
  • Reducing bandwidth usage by blocking adsnot Matomo
  • Users seeking open-source browser extensionsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

uBlock Origin

  • CNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • HTML filtering of response bodies requires the webRequest.filterResponseData API, which is only available in Firefox
  • On Chromium-based browsers uBO is not reliably ready at browser launch, so tracker and advertisement payloads can reach already-open tabs before filtering starts
  • Pre-fetch blocking is not reliable on Chromium-based browsers because they give websites precedence over user settings
  • The Chromium build does not use the WebAssembly filtering code paths, because the extra manifest permission would create friction publishing to the Chrome Web Store
  • LZ4 storage compression is Firefox only, and on Chromium in incognito mode IndexedDB resets, so uBO launches with out-of-date filter lists

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

uBlock Origin

Free
  • FreeFree
    • Ad blocking
    • Tracker blocking
    • Custom filter lists

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose uBlock Origin if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want tracker blocking.
uBlock Origin review

Questions people ask

Is Matomo or uBlock Origin better?
Neither clearly leads. Matomo starts at Free and uBlock Origin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or uBlock Origin?
Matomo starts at Free and uBlock Origin at Free.
Does Matomo or uBlock Origin run on more platforms?
Matomo runs on Web, On-premise. uBlock Origin runs on Chrome, Firefox, Edge, Opera.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what uBlock Origin is typically brought in for.
What can Matomo do that uBlock Origin cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. uBlock Origin covers Ad blocking, Tracker blocking, Malware domain blocking, Custom filter lists.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
uBlock Origin: How much does uBlock Origin cost?

uBlock Origin is completely free and open-source software with no licensing fees, subscriptions, or commercial restrictions.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
uBlock Origin: Is uBlock Origin open source?

Yes, uBlock Origin is distributed under the GPL-3.0 License with source code publicly available on GitHub. The project encourages community review and contribution.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
uBlock Origin: Does uBlock Origin accept donations?

No, uBlock Origin explicitly does not accept donations. The project instead encourages users to support the developers maintaining the filter lists that power the extension.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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