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Marketing · head to head

Attribution vs uBlock Origin

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
uBlock Origin logo

uBlock Origin

Browser Extensions

Free, open-source ad content blocker

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only uBlock Origin has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, uBlock Origin covers Ad blocking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attribution and uBlock Origin actually diverge.

Attributes where Attribution and uBlock Origin differ
AttributeAttributionuBlock Origin
Starting price$2000/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Mobile, ApiChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
Founded20202014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in uBlock Origin

  • Ad blocking
  • Tracker blocking
  • Malware domain blocking
  • Custom filter lists
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot uBlock Origin
  • ROI trackingnot uBlock Origin
  • Privacy-compliant trackingnot uBlock Origin
  • First-party datanot uBlock Origin

uBlock Origin

  • Ad and tracker blocking in web browsersnot Attribution
  • Privacy protection while browsing the webnot Attribution
  • Reducing bandwidth usage by blocking adsnot Attribution
  • Users seeking open-source browser extensionsnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

uBlock Origin

  • CNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • HTML filtering of response bodies requires the webRequest.filterResponseData API, which is only available in Firefox
  • On Chromium-based browsers uBO is not reliably ready at browser launch, so tracker and advertisement payloads can reach already-open tabs before filtering starts
  • Pre-fetch blocking is not reliable on Chromium-based browsers because they give websites precedence over user settings
  • The Chromium build does not use the WebAssembly filtering code paths, because the extra manifest permission would create friction publishing to the Chrome Web Store
  • LZ4 storage compression is Firefox only, and on Chromium in incognito mode IndexedDB resets, so uBO launches with out-of-date filter lists

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

uBlock Origin

Free
  • FreeFree
    • Ad blocking
    • Tracker blocking
    • Custom filter lists

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose uBlock Origin if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want tracker blocking.
uBlock Origin review

Questions people ask

Is Attribution or uBlock Origin better?
Neither clearly leads. Attribution starts at $2000/month and uBlock Origin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or uBlock Origin?
uBlock Origin has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for uBlock Origin.
Does Attribution or uBlock Origin run on more platforms?
Attribution runs on Web, Mobile, Api. uBlock Origin runs on Chrome, Firefox, Edge, Opera.
Can I use uBlock Origin for free?
Yes. uBlock Origin has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what uBlock Origin is typically brought in for.
What can Attribution do that uBlock Origin cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. uBlock Origin covers Ad blocking, Tracker blocking, Malware domain blocking, Custom filter lists.

Answered from the vendors’ own pages

uBlock Origin: How much does uBlock Origin cost?

uBlock Origin is completely free and open-source software with no licensing fees, subscriptions, or commercial restrictions.

Source
uBlock Origin: Is uBlock Origin open source?

Yes, uBlock Origin is distributed under the GPL-3.0 License with source code publicly available on GitHub. The project encourages community review and contribution.

Source
uBlock Origin: Does uBlock Origin accept donations?

No, uBlock Origin explicitly does not accept donations. The project instead encourages users to support the developers maintaining the filter lists that power the extension.

Source
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