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Marketing · head to head

Plausible vs uBlock Origin

Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite
uBlock Origin logo

uBlock Origin

Browser Extensions

Free, open-source ad content blocker

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only uBlock Origin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Plausible there is no free tier, only a 30 day trial; uBlock Origin cNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • They diverge on capability: Plausible covers Page view tracking, uBlock Origin covers Ad blocking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Plausible and uBlock Origin actually diverge.

Attributes where Plausible and uBlock Origin differ
AttributePlausibleuBlock Origin
Starting price$9/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWebChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
Founded20182014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • Cloud deployment
  • Web support

Only in uBlock Origin

  • Ad blocking
  • Tracker blocking
  • Malware domain blocking
  • Custom filter lists
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

What people use each for

The jobs each tool is most often brought in to do.

Plausible

  • Privacy-focused web analytics without cookies or personal datanot uBlock Origin
  • A Google Analytics replacement that needs no consent bannernot uBlock Origin
  • Self-hosted analytics on your own infrastructurenot uBlock Origin
  • EU-hosted measurement for data residency requirementsnot uBlock Origin

uBlock Origin

  • Ad and tracker blocking in web browsersnot Plausible
  • Privacy protection while browsing the webnot Plausible
  • Reducing bandwidth usage by blocking adsnot Plausible
  • Users seeking open-source browser extensionsnot Plausible

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

uBlock Origin

  • CNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • HTML filtering of response bodies requires the webRequest.filterResponseData API, which is only available in Firefox
  • On Chromium-based browsers uBO is not reliably ready at browser launch, so tracker and advertisement payloads can reach already-open tabs before filtering starts
  • Pre-fetch blocking is not reliable on Chromium-based browsers because they give websites precedence over user settings
  • The Chromium build does not use the WebAssembly filtering code paths, because the extra manifest permission would create friction publishing to the Chrome Web Store
  • LZ4 storage compression is Firefox only, and on Chromium in incognito mode IndexedDB resets, so uBO launches with out-of-date filter lists

Pricing, plan by plan

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

uBlock Origin

Free
  • FreeFree
    • Ad blocking
    • Tracker blocking
    • Custom filter lists

Which should you pick?

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Choose uBlock Origin if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want tracker blocking.
uBlock Origin review

Questions people ask

Is Plausible or uBlock Origin better?
Neither clearly leads. Plausible starts at $9/month and uBlock Origin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Plausible or uBlock Origin?
uBlock Origin has a free tier; the other does not. Paid plans start at $9/month for Plausible and Free for uBlock Origin.
Does Plausible or uBlock Origin run on more platforms?
Plausible runs on Web. uBlock Origin runs on Chrome, Firefox, Edge, Opera.
Can I use uBlock Origin for free?
Yes. uBlock Origin has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Plausible best used for?
Plausible is most often used for privacy-focused web analytics without cookies or personal data, a google analytics replacement that needs no consent banner, self-hosted analytics on your own infrastructure, eu-hosted measurement for data residency requirements. Of those, privacy-focused web analytics without cookies or personal data and a google analytics replacement that needs no consent banner are not what uBlock Origin is typically brought in for.
What can Plausible do that uBlock Origin cannot?
Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. uBlock Origin covers Ad blocking, Tracker blocking, Malware domain blocking, Custom filter lists.

Answered from the vendors’ own pages

Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
uBlock Origin: How much does uBlock Origin cost?

uBlock Origin is completely free and open-source software with no licensing fees, subscriptions, or commercial restrictions.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
uBlock Origin: Is uBlock Origin open source?

Yes, uBlock Origin is distributed under the GPL-3.0 License with source code publicly available on GitHub. The project encourages community review and contribution.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
uBlock Origin: Does uBlock Origin accept donations?

No, uBlock Origin explicitly does not accept donations. The project instead encourages users to support the developers maintaining the filter lists that power the extension.

Source
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