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Marketing · head to head

Freshpaint vs uBlock Origin

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
uBlock Origin logo

uBlock Origin

Browser Extensions

Free, open-source ad content blocker

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only uBlock Origin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; uBlock Origin cNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • They diverge on capability: Freshpaint covers PHI detection and redaction, uBlock Origin covers Ad blocking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and uBlock Origin actually diverge.

Attributes where Freshpaint and uBlock Origin differ
AttributeFreshpaintuBlock Origin
Starting priceOn requestFree
Pricing modelquotefree
Free tierNoYes
PlatformsWebChrome, Firefox, Edge, Opera
CategoryMarketingBrowser Extensions
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in uBlock Origin

  • Ad blocking
  • Tracker blocking
  • Malware domain blocking
  • Custom filter lists
  • Chrome support
  • Firefox support
  • Edge support
  • Opera support

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot uBlock Origin
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot uBlock Origin
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot uBlock Origin
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot uBlock Origin

uBlock Origin

  • Ad and tracker blocking in web browsersnot Freshpaint
  • Privacy protection while browsing the webnot Freshpaint
  • Reducing bandwidth usage by blocking adsnot Freshpaint
  • Users seeking open-source browser extensionsnot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

uBlock Origin

  • CNAME uncloaking of third-party trackers disguised as first-party is only available on Firefox, because the required DNS API does not exist in Chromium
  • HTML filtering of response bodies requires the webRequest.filterResponseData API, which is only available in Firefox
  • On Chromium-based browsers uBO is not reliably ready at browser launch, so tracker and advertisement payloads can reach already-open tabs before filtering starts
  • Pre-fetch blocking is not reliable on Chromium-based browsers because they give websites precedence over user settings
  • The Chromium build does not use the WebAssembly filtering code paths, because the extra manifest permission would create friction publishing to the Chrome Web Store
  • LZ4 storage compression is Firefox only, and on Chromium in incognito mode IndexedDB resets, so uBO launches with out-of-date filter lists

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

uBlock Origin

Free
  • FreeFree
    • Ad blocking
    • Tracker blocking
    • Custom filter lists

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose uBlock Origin if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Firefox, Edge, Opera.
  • You also want tracker blocking.
uBlock Origin review

Questions people ask

Is Freshpaint or uBlock Origin better?
Neither clearly leads. Freshpaint starts at On request and uBlock Origin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or uBlock Origin?
uBlock Origin has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for uBlock Origin.
Does Freshpaint or uBlock Origin run on more platforms?
Freshpaint runs on Web. uBlock Origin runs on Chrome, Firefox, Edge, Opera.
Can I use uBlock Origin for free?
Yes. uBlock Origin has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what uBlock Origin is typically brought in for.
What can Freshpaint do that uBlock Origin cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. uBlock Origin covers Ad blocking, Tracker blocking, Malware domain blocking, Custom filter lists.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

uBlock Origin: How much does uBlock Origin cost?

uBlock Origin is completely free and open-source software with no licensing fees, subscriptions, or commercial restrictions.

Source
Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

uBlock Origin: Is uBlock Origin open source?

Yes, uBlock Origin is distributed under the GPL-3.0 License with source code publicly available on GitHub. The project encourages community review and contribution.

Source
Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

uBlock Origin: Does uBlock Origin accept donations?

No, uBlock Origin explicitly does not accept donations. The project instead encourages users to support the developers maintaining the filter lists that power the extension.

Source
Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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