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Marketing · head to head

Matomo vs Tendenci

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Tendenci logo

Tendenci

Nonprofits

Open-source association management system for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Tendenci self-hosting is a real operational commitment, and organisations without technical capacity should not treat the free licence as a free system
  • They diverge on capability: Matomo covers Web analytics, Tendenci covers Open-source licence.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Tendenci actually diverge.

Attributes where Matomo and Tendenci differ
AttributeMatomoTendenci
Pricing modelfreemiumOpen source, with paid hosting available
PlatformsWeb, On-premiseWeb, Linux, Self-hosted, Cloud
CategoryMarketingNonprofits
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Tendenci

  • Open-source licence
  • Membership management
  • Events and registration
  • Donations
  • Content-managed website
  • Email

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Tendenci
  • Self hosting analytics so visitor data stays on owned infrastructurenot Tendenci

Tendenci

  • Nonprofits whose boards require member and donor data to stay under their own controlnot Matomo
  • Organisations with data residency obligations a hosted platform cannot satisfynot Matomo
  • Groups with technical capacity wanting to avoid per-member subscription costs at scalenot Matomo
  • Associations needing to customise workflows beyond what a proprietary platform allowsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Tendenci

  • Self-hosting is a real operational commitment, and organisations without technical capacity should not treat the free licence as a free system
  • The community is small compared with mainstream open-source projects, so answers are harder to find and contributors are few
  • The interface is dated against the commercial association platforms and this is the most common user complaint
  • Fewer integrations than commercial competitors, and building them is a development task rather than a configuration one
  • Feature depth in events and continuing education is behind the specialist commercial systems

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Tendenci

Free
  • Self-hostedFree
    • Full source code
    • No per-member licence
    • Community support
  • Managed hosting$undefined/month
    • Hosted and maintained
    • Updates applied
    • Support included

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Tendenci if

  • You need open-source licence.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Cloud.
  • You also want membership management.
Tendenci review

Questions people ask

Is Matomo or Tendenci better?
Neither clearly leads. Matomo starts at Free and Tendenci at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Tendenci?
Matomo starts at Free and Tendenci at Free.
Does Matomo or Tendenci run on more platforms?
Matomo runs on Web, On-premise. Tendenci runs on Web, Linux, Self-hosted, Cloud.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Tendenci is typically brought in for.
What can Matomo do that Tendenci cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Tendenci covers Open-source licence, Membership management, Events and registration, Donations.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Tendenci: Is Tendenci really free?

The software is, under an open-source licence with no per-member fee. Running it is not: hosting, updates, backups and security are the organisation responsibility unless managed hosting is purchased.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Tendenci: Who should choose it?

Organisations with a genuine requirement to control their own data, and the technical capacity to act on it. Choosing it purely to avoid subscription cost usually ends badly.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Tendenci: Can I move my data out?

Yes, entirely. That is the point. Data lives in a PostgreSQL database you control, and there is no vendor holding it.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Tendenci: How does it compare to Wild Apricot?

Wild Apricot is easier, better supported and better looking. Tendenci is the answer when data ownership is a requirement rather than a preference.

Tendenci: Is it actively maintained?

It is developed openly on GitHub with a small team and community. Check recent commit activity before committing, as with any small open-source project.

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