Is Matomo or Postmark better?

Neither clearly leads. Matomo starts at Free and Postmark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Matomo or Postmark?

Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for Postmark.

Does Matomo or Postmark run on more platforms?

Matomo runs on Web, On-premise. Postmark runs on Web.

Can I use Matomo for free?

Yes. Matomo has a free tier, so you can try it without paying. Postmark starts at On request.

What is Matomo best used for?

Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Postmark is typically brought in for.

What can Matomo do that Postmark cannot?

Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Marketing · head to head

Matomo vs Postmark

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

Postmark

Marketing

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From: On request
Rated: -

Full review Website

The short version

Only Matomo has a free tier, so it costs nothing to try first.
Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Postmark free tier caps at 100 emails per month with no overages allowed
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Postmark actually diverge.

Attributes where Matomo and Postmark differ
Attribute	Matomo	Postmark
Starting price	Free	On request
Pricing model	freemium	Unknown
Free tier	Yes	No
Platforms	Web, On-premise	Web
Founded	2007	Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
Cloud deployment

Only in Postmark

Nothing recorded that Matomo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Postmark
Self hosting analytics so visitor data stays on owned infrastructurenot Postmark

Postmark

Sending password reset emails with industry-leading delivery speednot Matomo
Processing inbound email replies into JSON objects for applicationsnot Matomo
Tracking failed email deliveries and suppressing invalid addressesnot Matomo
Separating transactional emails from marketing emails with message streamsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Postmark

Free tier caps at 100 emails per month with no overages allowed
Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
Custom high-volume pricing above the published tiers requires contacting sales

Pricing, plan by plan

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Postmark

On request

No published plan breakdown. See the Postmark review.

Which should you pick?

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Choose Postmark if

Nothing in the data separates Postmark from Matomo on the points above - pick on price and on how each one feels to use.

Postmark review

Questions people ask

Is Matomo or Postmark better?: Neither clearly leads. Matomo starts at Free and Postmark at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Postmark?: Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for Postmark.
Does Matomo or Postmark run on more platforms?: Matomo runs on Web, On-premise. Postmark runs on Web.
Can I use Matomo for free?: Yes. Matomo has a free tier, so you can try it without paying. Postmark starts at On request.
What is Matomo best used for?: Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Postmark is typically brought in for.
What can Matomo do that Postmark cannot?: Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Postmark: What is the cheapest paid plan for Postmark email sending?

Postmark Basic plan is $15/month for 10,000 emails, with overages at $1.80 per 1,000 additional emails. Free tier limited to 100/month. No annual billing discount available. Source: https://www.postmarkapp.com/pricing

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Postmark: How are Postmark email overages calculated?

Overages are calculated at month-end and billed with your next plan cost. Basic tier overages: $1.80 per 1,000; Pro: $1.30 per 1,000; Platform: $1.20 per 1,000. Unused monthly emails do not carry over. Source: https://www.postmarkapp.com/pricing

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Postmark: What payment methods does Postmark accept?

Postmark accepts Visa, MasterCard, American Express, Diners Club, and JCB. No PayPal or purchase orders accepted. Bootstrapped startups can request a $75 account credit. Source: https://www.postmarkapp.com/pricing

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Postmark: Can I get a dedicated IP on Postmark without high volume?

No. Postmark dedicated IPs require minimum 300,000 emails per month and start at $50/month. Alternative: use Postmark's shared infrastructure included in all tiers. Source: https://www.postmarkapp.com/pricing

Source

Matomo vs Postmark

Matomo

Postmark

The short version

Where they differ

What each one covers

Only in Matomo

Only in Postmark

What people use each for

Matomo

Postmark

Where each one falls short

Matomo

Postmark

Pricing, plan by plan

Matomo

Postmark

Which should you pick?

Choose Matomo if

Choose Postmark if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Matomo

More on Postmark

Keep looking

Other head to heads