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Marketing · head to head

Mautic vs Ory

Mautic logo

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From
Free
Rated
-
Full reviewWebsite
Ory logo

Ory

Cybersecurity

Open-source identity, authentication, and permissions infrastructure

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • They diverge on capability: Mautic covers Visual campaign builder, Ory covers Authentication APIs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Ory actually diverge.

Attributes where Mautic and Ory differ
AttributeMauticOry
Pricing modelOpen source, no licence feeusage-based
PlatformsWeb, Linux, Self-hosted, Dockerweb, api
CategoryMarketingCybersecurity

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

  • Visual campaign builder
  • Contact management and segmentation
  • Landing pages and forms
  • Lead scoring
  • Dynamic web content
  • Email builder and A/B testing
  • Self-hosted data control
  • No feature gating

Only in Ory

  • Authentication APIs
  • Permissions engine
  • Machine-to-machine tokens
  • B2B organizations
  • SAML SSO
  • Multi-region deployments

What people use each for

The jobs each tool is most often brought in to do.

Mautic

  • A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Ory
  • A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Ory
  • A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Ory
  • A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Ory

Ory

  • Adding self-hosted or cloud identity to a new productnot Mautic
  • Implementing fine-grained permission checksnot Mautic
  • Supporting B2B organizations and multi-tenancynot Mautic
  • Building machine-to-machine authentication for microservicesnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

  • Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
  • Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
  • Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
  • Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
  • The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Ory

  • Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
  • Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.

Pricing, plan by plan

Mautic

Free
  • Self-hosted communityFree
    • GPL licensed, no licence fee and no contact limits
    • All features included, no paid edition
    • You provide hosting, database, cron scheduling and email sending
  • Managed Mautic hosting$undefined/month
    • Third-party managed hosting listed by the project
    • Updates, backups and cron scheduling handled for you
    • Pricing varies by provider and is not set by the project

Ory

Free
  • DeveloperFree
    • Community support
    • No production environments
  • Production$64/month
    • $21 monthly credit included
    • 1 production environment
    • 3 staging environments
  • Growth$779/month
    • $255 monthly credit included
    • 2 production environments
    • B2B organizations (max 3)

Which should you pick?

Choose Mautic if

  • You need visual campaign builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, Docker.
  • You also want contact management and segmentation.
Mautic review

Choose Ory if

  • You need authentication apis.
  • You want to start without paying.
  • You work on web, api.
  • You also want permissions engine.
Ory review

Questions people ask

Is Mautic or Ory better?
Neither clearly leads. Mautic starts at Free and Ory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Ory?
Mautic starts at Free and Ory at Free.
Does Mautic or Ory run on more platforms?
Mautic runs on Web, Linux, Self-hosted, Docker. Ory runs on web, api.
Can I use Mautic for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mautic best used for?
Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Ory is typically brought in for.
What can Mautic do that Ory cannot?
Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Ory: What does Ory cost?

Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.

Source
Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Ory: How is usage metered?

Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.

Source
Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Ory: What payment methods are supported?

Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.

Source
Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

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