Cybersecurity · head to head
Ory vs VMware Carbon Black

Ory
Cybersecurity
Open-source identity, authentication, and permissions infrastructure
- From
- Free
- Rated
- -
VMware Carbon Black
Cybersecurity
Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.
- From
- On request
- Rated
- -
The short version
- Only Ory has a free tier, so it costs nothing to try first.
- Each has a real cost: Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- They diverge on capability: Ory covers Authentication APIs, VMware Carbon Black covers Endpoint Standard.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Ory and VMware Carbon Black actually diverge.
| Attribute | Ory | VMware Carbon Black |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | usage-based | subscription |
| Free tier | Yes | No |
| Platforms | web, api | Desktop, Api |
| Founded | Unknown | 2002 |
Identical on both: user rating (Not yet rated), category (Cybersecurity).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ory
- Authentication APIs
- Permissions engine
- Machine-to-machine tokens
- B2B organizations
- SAML SSO
- Multi-region deployments
Only in VMware Carbon Black
- Endpoint Standard
- Enterprise EDR
- Audit and Remediation
- Single sensor
- Live Response
- Workload protection
- Container security
- Watchlists and feeds
What people use each for
The jobs each tool is most often brought in to do.
Ory
- Adding self-hosted or cloud identity to a new productnot VMware Carbon Black
- Implementing fine-grained permission checksnot VMware Carbon Black
- Supporting B2B organizations and multi-tenancynot VMware Carbon Black
- Building machine-to-machine authentication for microservicesnot VMware Carbon Black
VMware Carbon Black
- A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot Ory
- A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot Ory
- Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot Ory
- An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot Ory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ory
- Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
- SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
- Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.
VMware Carbon Black
- Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
- Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
- The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
- The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
- Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.
Pricing, plan by plan
Ory
Free- DeveloperFree
- Community support
- No production environments
- Production$64/month
- $21 monthly credit included
- 1 production environment
- 3 staging environments
- Growth$779/month
- $255 monthly credit included
- 2 production environments
- B2B organizations (max 3)
VMware Carbon Black
On request- CB Endpoint StandardFree
- NGAV
- Behavioral EDR
- Device control
- CB Endpoint AdvancedFree
- All Standard features
- Threat hunting
- Audit and remediation
- CB Endpoint EnterpriseFree
- All Advanced features
- Advanced threat hunting
- Live response
Which should you pick?
Choose Ory if
- You need authentication apis.
- You want to start without paying.
- You work on web, api.
- You also want permissions engine.
Choose VMware Carbon Black if
- You need endpoint standard.
- You work on Desktop, Api.
- You also want enterprise edr.
Questions people ask
- Is Ory or VMware Carbon Black better?
- Neither clearly leads. Ory starts at Free and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ory or VMware Carbon Black?
- Ory has a free tier; the other does not. Paid plans start at Free for Ory and On request for VMware Carbon Black.
- Does Ory or VMware Carbon Black run on more platforms?
- Ory runs on web, api. VMware Carbon Black runs on Desktop, Api.
- Can I use Ory for free?
- Yes. Ory has a free tier, so you can try it without paying. VMware Carbon Black starts at On request.
- What is Ory best used for?
- Ory is most often used for adding self-hosted or cloud identity to a new product, implementing fine-grained permission checks, supporting b2b organizations and multi-tenancy, building machine-to-machine authentication for microservices. Of those, adding self-hosted or cloud identity to a new product and implementing fine-grained permission checks are not what VMware Carbon Black is typically brought in for.
- What can Ory do that VMware Carbon Black cannot?
- Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.
Answered from the vendors’ own pages
Ory: What does Ory cost?
Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.
SourceVMware Carbon Black: Who owns Carbon Black now?
Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.
Ory: How is usage metered?
Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.
SourceVMware Carbon Black: Why do the docs use names I do not recognise?
The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.
Ory: What payment methods are supported?
Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.
SourceVMware Carbon Black: Does it replace my existing antivirus?
Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.
VMware Carbon Black: Do I need a full-time analyst to run it?
To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.
VMware Carbon Black: How is it licensed?
Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.
Related pages
More on VMware Carbon Black
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