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Marketing · head to head

Matomo vs OpenInfluence

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
O

OpenInfluence

Influencer Marketing

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Matomo covers Web analytics, OpenInfluence covers Creator discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and OpenInfluence actually diverge.

Attributes where Matomo and OpenInfluence differ
AttributeMatomoOpenInfluence
Pricing modelfreemiumopen-source
PlatformsWeb, On-premiseWeb, Self-hosted, Api
CategoryMarketingInfluencer Marketing
Founded20072019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot OpenInfluence
  • Self hosting analytics so visitor data stays on owned infrastructurenot OpenInfluence

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Questions people ask

Is Matomo or OpenInfluence better?
Neither clearly leads. Matomo starts at Free and OpenInfluence at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or OpenInfluence?
Matomo starts at Free and OpenInfluence at Free.
Does Matomo or OpenInfluence run on more platforms?
Matomo runs on Web, On-premise. OpenInfluence runs on Web, Self-hosted, Api.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what OpenInfluence is typically brought in for.
What can Matomo do that OpenInfluence cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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