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Marketing · head to head

Matomo vs Nango

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Nango logo

Nango

Automation Integration

Open source unified API and OAuth infrastructure for product integrations, licensed under Elastic License 2.0

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Nango the licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • They diverge on capability: Matomo covers Web analytics, Nango covers Managed OAuth.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Matomo and Nango actually diverge.

Attributes where Matomo and Nango differ
AttributeMatomoNango
Pricing modelfreemiumPer connection per month
PlatformsWeb, On-premiseWeb, Linux, Docker
CategoryMarketingAutomation Integration
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Nango

  • Managed OAuth
  • Pre-built integrations
  • Custom syncs and actions
  • Incremental sync
  • Rate limit and retry handling
  • Webhooks
  • Self-hosting
  • Unified models

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Nango
  • Self hosting analytics so visitor data stays on owned infrastructurenot Nango

Nango

  • A SaaS product that needs to ship twenty customer-facing integrations without hiring a team to maintain OAuth and token refresh for eachnot Matomo
  • A team that needs a niche or internal API integrated, which closed unified API vendors will not build for themnot Matomo
  • A company with data residency or security constraints that must self-host the integration layer rather than send customer tokens to a vendornot Matomo
  • An engineering team replacing a homegrown integration service whose main cost is silent token expiry and rate limit failures in productionnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Nango

  • The licence is Elastic License 2.0, which is source available rather than OSI open source, and it forbids offering Nango to third parties as a managed service, so anyone planning to resell or embed it in a platform for their own customers has a genuine legal problem.
  • Pricing is per connection where a connection is one authorised end-user account, so cost scales linearly with your customer base and a product where each user links several services multiplies quickly beyond what a headline plan price suggests.
  • Pre-built integrations vary in depth, and a connection that exists is not the same as a connection that covers the endpoints and objects your feature needs, so each one must be verified before it is designed into a roadmap.
  • Custom syncs are written in TypeScript and run in Nango model, which means integration logic lives in a vendor runtime and migrating away later requires rewriting it rather than lifting it out.
  • Self-hosting removes the vendor from the data path but transfers operational responsibility for a component that holds customer OAuth tokens, and few teams appreciate the security burden that comes with running that themselves.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Nango

Free
  • FreeFree
    • 10 connections
    • Pre-built integrations
    • Managed OAuth
  • Starter$50/month
    • 20 connections included
    • 1 USD per additional connection
    • Custom syncs and actions
  • Growth$500/month
    • 100 connections included
    • 1 USD per additional connection
    • Higher limits
  • Enterprise$undefined/month
    • Quoted
    • Custom connection volumes
    • Security review and SLA

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Nango if

  • You need managed oauth.
  • You want to start without paying.
  • You work on Web, Linux, Docker.
  • You also want pre-built integrations.
Nango review

Questions people ask

Is Matomo or Nango better?
Neither clearly leads. Matomo starts at Free and Nango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Nango?
Matomo starts at Free and Nango at Free.
Does Matomo or Nango run on more platforms?
Matomo runs on Web, On-premise. Nango runs on Web, Linux, Docker.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Nango is typically brought in for.
What can Matomo do that Nango cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Nango covers Managed OAuth, Pre-built integrations, Custom syncs and actions, Incremental sync.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Nango: Is Nango open source?

It is source available under Elastic License 2.0. You can read, modify and self-host it, but you cannot offer it to third parties as a managed service. That is not the same as an OSI approved open source licence.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Nango: How is it priced?

Per connection per month, where a connection is one authorised end-user account. Free to 10 connections, 50 dollars a month for Starter with 20, 500 for Growth with 100, and one dollar per additional connection.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Nango: Can we integrate an API Nango does not support?

Yes. Custom syncs and actions in TypeScript cover any API including internal ones, which is the main advantage over closed unified API products.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Nango: Can we self-host it?

Yes, under the Elastic License 2.0 terms, which permit self-hosting for your own use but not resale as a service.

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