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Marketing · head to head

Matomo vs Windmill

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Windmill logo

Windmill

Automation Integration

Open-source developer platform for building scripts, workflows, and internal apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Windmill free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • They diverge on capability: Matomo covers Web analytics, Windmill covers Script-to-workflow engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Windmill actually diverge.

Attributes where Matomo and Windmill differ
AttributeMatomoWindmill
Pricing modelfreemiumopen-source
PlatformsWeb, On-premiseweb, api, linux, windows, mac
CategoryMarketingAutomation Integration
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Windmill

  • Script-to-workflow engine
  • Auto-generated UIs
  • Self-hosted deployment
  • Git sync
  • SSO support
  • Audit logs

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Windmill
  • Self hosting analytics so visitor data stays on owned infrastructurenot Windmill

Windmill

  • Turning ad-hoc scripts into scheduled jobs and APIsnot Matomo
  • Building internal tools from existing Python/TypeScript codenot Matomo
  • Self-hosted automation for engineering teamsnot Matomo
  • Orchestrating multi-language workflowsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Windmill

  • Free self-hosted tier caps SSO users at 10 and workspaces at 3, requiring Enterprise for larger teams.
  • Compute unit and seat-based pricing (developer vs. operator seats, worker compute units) adds pricing complexity beyond a flat monthly fee.
  • Email triggers are capped at 100/day on the free tier, limiting event-driven use cases without upgrading.
  • Smaller ecosystem of pre-built integrations compared to more established automation tools like n8n.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Windmill

Free
  • Free / Open-sourceFree
    • Unlimited executions
    • Self-hosted deployment
    • Max 10 users with SSO
  • Enterprise$120/month
    • Unlimited executions and workspaces
    • Uncapped SSO seats
    • 24/7 priority support (3-hour response)

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Windmill if

  • You need script-to-workflow engine.
  • You want to start without paying.
  • You work on web, api, linux, windows, mac.
  • You also want auto-generated uis.
Windmill review

Questions people ask

Is Matomo or Windmill better?
Neither clearly leads. Matomo starts at Free and Windmill at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Windmill?
Matomo starts at Free and Windmill at Free.
Does Matomo or Windmill run on more platforms?
Matomo runs on Web, On-premise. Windmill runs on web, api, linux, windows, mac.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Windmill is typically brought in for.
What can Matomo do that Windmill cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Windmill covers Script-to-workflow engine, Auto-generated UIs, Self-hosted deployment, Git sync.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Windmill: What does Windmill cost?

Windmill's Free and Open-source edition is $0/month for self-hosted use with unlimited executions, while Enterprise starts at $120/month with unlimited workspaces and uncapped SSO seats, priced further by developer/operator seats and compute units.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Windmill: Is there a free plan and what are its limits?

The free self-hosted plan supports unlimited executions but caps SSO at 10 users, workspaces at 3, groups/permissions at 4, and email triggers at 100 per day.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Windmill: How is usage metered on Windmill Enterprise?

Enterprise usage is metered through seats (developer seats at $20/month, operator seats at $10/month) and compute units, e.g. $100/month for 2 standard-worker compute units.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Windmill: What happens to a self-hosted Windmill deployment if the company shuts down?

The pricing page addresses this directly as an FAQ topic, noting that self-hosted applications built on the open-source edition can continue running independently of Windmill the company.

Source
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