Marketing & Analytics · head to head
Marketing Evolution vs Countly
Marketing Evolution
Marketing & Analytics
Advanced marketing analytics and attribution modeling
- From
- $5000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
- They diverge on capability: Marketing Evolution covers Multi-touch attribution, Countly covers Event tracking.
Where they differ
Only the attributes on which Marketing Evolution and Countly actually diverge.
| Attribute | Marketing Evolution | Countly |
|---|---|---|
| Starting price | $5000/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Api, Analytics | Web, Mobile, Api |
| Founded | 2008 | 2012 |
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Marketing Evolution
- Multi-touch attribution
- Marketing mix modeling
- Channel performance
- ROI analysis
- Forecasting
- Budget optimization
- Custom reporting
- Advanced analytics
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Marketing Evolution
- Attribution modelingnot Countly
- Marketing ROInot Countly
- Budget allocationnot Countly
- Channel optimizationnot Countly
Countly
- Product analytics for mobile and web applicationsnot Marketing Evolution
- Self hosting analytics where data cannot leave the organisationnot Marketing Evolution
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Marketing Evolution
- The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Pricing, plan by plan
Marketing Evolution
$5000/month- Professional$5000/month
- Basic attribution modeling
- Multiple channels
- Monthly reporting
- Enterprise$undefined/month
- Advanced attribution
- Unlimited channels
- Real-time analysis
- Custom$undefined/month
- Custom implementation
- Professional services
- Consulting included
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Which should you pick?
Choose Marketing Evolution if
- You need multi-touch attribution.
- You work on Web, Api, Analytics.
- You also want marketing mix modeling.
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Marketing Evolution or Countly better?
- Neither clearly leads. Marketing Evolution starts at $5000/month and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Marketing Evolution or Countly?
- Countly has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for Countly.
- Does Marketing Evolution or Countly run on more platforms?
- Marketing Evolution runs on Web, Api, Analytics. Countly runs on Web, Mobile, Api.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
- What is Marketing Evolution best used for?
- Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Countly is typically brought in for.
- What can Marketing Evolution do that Countly cannot?
- Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.
Related pages
More on Marketing Evolution
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