Is Hootsuite or Mailgun better?

Neither clearly leads. Hootsuite starts at $99/year and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hootsuite or Mailgun?

Mailgun has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Mailgun.

Does Hootsuite or Mailgun run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Mailgun for free?

Yes. Mailgun has a free tier, so you can try it without paying. Hootsuite starts at $99/year.

What is Hootsuite best used for?

Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Mailgun is typically brought in for.

What can Hootsuite do that Mailgun cannot?

Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Marketing · head to head

Hootsuite vs Mailgun

Hootsuite

Marketing

Save time and grow on social media

From: $99/year
Rated: -

Full review Website

Mailgun

Marketing

Email delivery built for developers

From: Free
Rated: -

Full review Website

The short version

Only Mailgun has a free tier, so it costs nothing to try first.
Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Mailgun free tier limited to 100 emails per day, restricting high-volume use cases
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and Mailgun actually diverge.

Attributes where Hootsuite and Mailgun differ
Attribute	Hootsuite	Mailgun
Starting price	$99/year	Free
Pricing model	Unknown	subscription
Free tier	No	Yes
Founded	2008	Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

Content scheduling
Social inbox
Content calendar
Analytics & reporting
Social listening
Team collaboration
Approval workflows
Bulk scheduling

Only in Mailgun

Nothing recorded that Hootsuite does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

Social media schedulingnot Mailgun
Community managementnot Mailgun
Social advertisingnot Mailgun
Analytics & reportingnot Mailgun
Team collaborationnot Mailgun

Mailgun

Transactional email delivery and SMTP relaynot Hootsuite
Email marketing at scale for developers and enterprisesnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

No free tier available; minimum cost is $99/user/year annually
Monthly billing significantly more expensive than annual (20-30% premium)
Advanced data export via SFTP available only to Enterprise tier customers

Mailgun

Free tier limited to 100 emails per day, restricting high-volume use cases
Log retention minimal on lower tiers (1 day on Free and Basic plans)
Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Mailgun

Free

FreeFree
- 100 emails per day
- Basic APIs
- SMTP relay
Basic$15/monthly
- 10,000 emails per month
- No daily limits
- Monthly overage options
Foundation$35/monthly
- 50,000 emails per month
- 1,000 custom domains
- Email template builder
Scale$90/monthly
- 100,000 emails per month
- SAML SSO
- 5,000 email validations

Which should you pick?

Choose Hootsuite if

You need content scheduling.
You also want social inbox.

Hootsuite review

Choose Mailgun if

You want to start without paying.

Mailgun review

Questions people ask

Is Hootsuite or Mailgun better?: Neither clearly leads. Hootsuite starts at $99/year and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Mailgun?: Mailgun has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Mailgun.
Does Hootsuite or Mailgun run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Mailgun for free?: Yes. Mailgun has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?: Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Mailgun is typically brought in for.
What can Hootsuite do that Mailgun cannot?: Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source

Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source

Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source

Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source

Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source

Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source

Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source

Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source

Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source

Hootsuite vs Mailgun

Hootsuite

Mailgun

The short version

Where they differ

What each one covers

Only in Hootsuite

Only in Mailgun

What people use each for

Hootsuite

Mailgun

Where each one falls short

Hootsuite

Mailgun

Pricing, plan by plan

Hootsuite

Mailgun

Which should you pick?

Choose Hootsuite if

Choose Mailgun if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hootsuite

More on Mailgun

Keep looking

Other head to heads