Softwr

E-Commerce · head to head

Loox vs Wish

Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wish has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loox beginner plan limited to 500 total orders; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Loox and Wish actually diverge.

Attributes where Loox and Wish differ
AttributeLooxWish
Starting price$14.99/monthFree
Pricing modelsubscriptionFree to browse and use; pay per order
Free tierNoYes
PlatformsWebiOS, Android, Web

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loox

Nothing recorded that Wish does not also cover.

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Loox

  • Collecting visual reviews and customer photosnot Wish
  • Displaying reviews across product pages and checkoutnot Wish
  • Syncing reviews across multiple sales channelsnot Wish
  • Running referral and discount programs from reviewsnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Loox
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Loox
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Loox
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Loox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Loox if

Nothing in the data separates Loox from Wish on the points above - pick on price and on how each one feels to use.

Loox review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Loox or Wish better?
Neither clearly leads. Loox starts at $14.99/month and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loox or Wish?
Wish has a free tier; the other does not. Paid plans start at $14.99/month for Loox and Free for Wish.
Does Loox or Wish run on more platforms?
Loox runs on Web. Wish runs on iOS, Android, Web.
Can I use Wish for free?
Yes. Wish has a free tier, so you can try it without paying. Loox starts at $14.99/month.
What is Loox best used for?
Loox is most often used for collecting visual reviews and customer photos, displaying reviews across product pages and checkout, syncing reviews across multiple sales channels, running referral and discount programs from reviews. Of those, collecting visual reviews and customer photos and displaying reviews across product pages and checkout are not what Wish is typically brought in for.
What can Loox do that Wish cannot?
Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

Share

Related pages

More on Loox

More on Wish

Keep looking

Other head to heads