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E-Commerce · head to head

Loox vs TikTok Shop

Loox logo

Loox

E-Commerce

Photo reviews and referrals for Shopify stores

From
$14.99/month
Rated
-
Full reviewWebsite
TikTok Shop logo

TikTok Shop

E-Commerce

Social commerce platform integrated with TikTok

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TikTok Shop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loox beginner plan limited to 500 total orders; TikTok Shop 6% commission per sale reduces profit margins compared to self-hosted e-commerce
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Loox and TikTok Shop actually diverge.

Attributes where Loox and TikTok Shop differ
AttributeLooxTikTok Shop
Starting price$14.99/monthFree
Pricing modelsubscriptiontransaction
Free tierNoYes
FoundedUnknown2021

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loox

Nothing recorded that TikTok Shop does not also cover.

Only in TikTok Shop

  • Product showcase
  • Live shopping
  • Video integration
  • Order management
  • Logistics partnerships
  • Analytics dashboard
  • Customer reviews
  • Payment processing

What people use each for

The jobs each tool is most often brought in to do.

Loox

  • Collecting visual reviews and customer photosnot TikTok Shop
  • Displaying reviews across product pages and checkoutnot TikTok Shop
  • Syncing reviews across multiple sales channelsnot TikTok Shop
  • Running referral and discount programs from reviewsnot TikTok Shop

TikTok Shop

  • Social commerce for small businesses and individual sellersnot Loox
  • Direct-to-consumer sales via TikTok platformnot Loox
  • Reaching TikTok's user base without separate website developmentnot Loox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loox

  • Beginner plan limited to 500 total orders
  • Convert plan costs $35 more monthly than Beginner but enables unlimited orders
  • Pricing specific to Shopify stores, not available for other platforms

TikTok Shop

  • 6% commission per sale reduces profit margins compared to self-hosted e-commerce
  • Incentive program ($23,630 max) is limited to new sellers and specific merchants

Pricing, plan by plan

Loox

$14.99/month
  • Beginner$14.99/month
    • Up to 500 total orders
    • Review request emails
    • Discount for photo reviews
  • Convert$49.99/month
    • Unlimited orders
    • Smart visual sorting
    • Review highlights
  • Unlimited$299.99/month
    • Unlimited review requests
    • Unlimited referrals
    • Priority support

TikTok Shop

Free
  • Standard ShopFree
    • No setup fees
    • 6% commission per sale
    • Direct payouts to linked bank account
  • New Seller Incentives$23630/incentive-value
    • Up to 2800 USD in launch rewards
    • Up to 20830 USD in ad credits
    • TikTok Shop-funded discounts and campaigns

Which should you pick?

Choose Loox if

Nothing in the data separates Loox from TikTok Shop on the points above - pick on price and on how each one feels to use.

Loox review

Choose TikTok Shop if

  • You need product showcase.
  • You want to start without paying.
  • You also want live shopping.
TikTok Shop review

Questions people ask

Is Loox or TikTok Shop better?
Neither clearly leads. Loox starts at $14.99/month and TikTok Shop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loox or TikTok Shop?
TikTok Shop has a free tier; the other does not. Paid plans start at $14.99/month for Loox and Free for TikTok Shop.
Does Loox or TikTok Shop run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use TikTok Shop for free?
Yes. TikTok Shop has a free tier, so you can try it without paying. Loox starts at $14.99/month.
What is Loox best used for?
Loox is most often used for collecting visual reviews and customer photos, displaying reviews across product pages and checkout, syncing reviews across multiple sales channels, running referral and discount programs from reviews. Of those, collecting visual reviews and customer photos and displaying reviews across product pages and checkout are not what TikTok Shop is typically brought in for.
What can Loox do that TikTok Shop cannot?
TikTok Shop covers Product showcase, Live shopping, Video integration, Order management.

Answered from the vendors’ own pages

Loox: How much does Loox cost?

Loox pricing starts at $14.99 per month for the Beginner plan, $49.99 per month for Convert, and $299.99 per month for Unlimited. Billing occurs through Shopify with no annual commitment required.

Source
TikTok Shop: How much does TikTok Shop cost to open?

Opening a TikTok Shop is free. There are no setup fees or upfront costs to launch a shop on the platform.

Source
Loox: What is the main difference between Loox's Beginner and Convert plans?

Beginner plan is limited to 500 total orders and includes basic review features. Convert allows unlimited orders and adds smart visual sorting, video reviews, Google Shopping integration, AI review stories, auto-translated reviews, and AI review replies.

Source
TikTok Shop: What commission does TikTok Shop charge?

TikTok Shop charges a flat 6% commission on each sale. This is the only per-transaction cost for selling on the platform.

Source
Loox: Is there a free version of Loox?

Loox offers a free trial to start, but paid plans begin at $14.99 per month. No permanent free version is available.

Source
TikTok Shop: What incentives are available for new sellers?

New sellers can earn up to 23,630 USD in total incentives including up to 2,800 USD in launch rewards, up to 20,830 USD in ad credits, and access to TikTok Shop-funded campaigns and exclusive growth support.

Source
TikTok Shop: How do sellers receive payment?

Sellers receive payouts directly to their linked bank account after orders are completed and any return or refund windows close.

Source
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